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How to Launch Your Wine Career

Overview

Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-consumer sales, and more. Featuring interviews with some of wine's most prominent figures—including winemaker Heidi Barrett and wine writer James Laube of Wine Spectator—the book ...

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Overview

Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-consumer sales, and more. Featuring interviews with some of wine's most prominent figures—including winemaker Heidi Barrett and wine writer James Laube of Wine Spectator—the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed action plan worksheet to help the prospective applicant plan, plot progress, and nail that killer wine industry job.

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Product Details

  • ISBN-13: 9781934259061
  • Publisher: Wine Appreciation Guild, Limited
  • Publication date: 6/18/2009
  • Pages: 354
  • Sales rank: 831,051
  • Product dimensions: 7.00 (w) x 8.90 (h) x 1.10 (d)

Meet the Author

Liz Thach, PhD, is a management and wine business professor at Sonoma State University in the Wine Business Institute where she teaches undergraduate and wine MBA programs. She is an award-winning author who has published more than 100 articles and five wine textbooks, including Wine: A Global Business and Wine Marketing & Sales and she obtained the distinction of Master of Wine in 2011. Brian D’Emilio is the director of sales capability at Treasury Wine Estates. Michael Mondavi is a winemaker and the son of Robert Mondavi.

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Table of Contents

Foreword ix

1 Introduction to Wine Careers: Authors' Perspectives & Key Considerations 2

2 Overview of the Global Wine Market & Key Issues 20

3 Becoming a Winemaker 42

4 Working in the Vineyard 72

5 Wine Marketing, Sales & Public Relations for a Winery 98

6 Direct-to-Consumer Sales at the Winery 136

7 Wine Marketing & Sales with Distributors & Importers 172

8 Wine Marketing & Sales with a Retailer: Wine Shops, Wine Bars, & Restaurants 214

9 Wine Writers & Educators 250

10 Winery Administration 282

11 Working for a Winery Supplier 310

12 Creating Your Action Plan 330

Appendix: Action Plan Worksheet 341

Index 347

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted December 10, 2010

    Once again - available for kindle on amazon, but not available for nook

    why are so many books available for download to a kindle, and not to a nook???? why was I so misinformed to even buy a stupid nook???

    0 out of 2 people found this review helpful.

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