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How to Lie with Charts

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Our society relies upon visual presentation of information as never before. How to Lie with Charts should be required reading for all professionals who give or attend business presentations. By exposing the tricks of the trade, it will show you both how to create effective, truthful presentations and how to quickly spot deceptive ones. This engaging book is full of real-world examples that compare good and bad charts. Examples include outputs from popular computer graphics software, such as Microsoft PowerPoint, ...
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Overview

Our society relies upon visual presentation of information as never before. How to Lie with Charts should be required reading for all professionals who give or attend business presentations. By exposing the tricks of the trade, it will show you both how to create effective, truthful presentations and how to quickly spot deceptive ones. This engaging book is full of real-world examples that compare good and bad charts. Examples include outputs from popular computer graphics software, such as Microsoft PowerPoint, and you will also learn the pitfalls of using these automatic chart-generation programs. Special icons in the text indicate onerous liars' tricks and helpful hints. Learn how to present information clearly and emphasize your key points. You'll see how the chart format, placement of data, and choice of labels and colors all influence the conclusions an audience is likely to make. It's not necessarily about lying. It's about clear, persuasive communication. And, whenever you're on the receiving end of a sales pitch, you'll know when you're not getting the real story. Armed with this book's advice, you'll know how to make charts support your business message, and you won't be fooled again!

An ideal guide for executives, professionals, and support staff who want to understand how presenters can use charts to deceive an audience. Armed with this book, readers will know how to make their presentations more effective--and if they're on the receiving end of a pitch, they'll know when someone else might be just painting a pretty picture instead of giving the real story. 8-page color insert.

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Product Details

  • ISBN-13: 9780782117233
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 8/1/1995
  • Pages: 364
  • Product dimensions: 7.60 (w) x 9.02 (h) x 0.77 (d)

Table of Contents

Introduction: Truth Is the Best Revenge!
Ch. 1 The Numbers Don't Lie: Or Do They? 1
Ch. 2 Pies: Or, When in Doubt, Throw One at Them 19
Ch. 3 Orientation: Or, What Goes Up Must Go North 43
Ch. 4 XY Charts: Or, The Old Story of Money and Time 61
Ch. 5 Radar Charts: Or, Watch Out for That Zen Speed Trap! 83
Ch. 6 Axes: Or, Handy Tools for Dismembering Your Enemies 93
Ch. 7 Chart Picks and Liars' Tricks: Or, Choosing Chart Types and Styles 107
Ch. 8 Trends: Or, A Conservative's Guide to Trendy Thinking 129
Ch. 9 Tables and Spreadsheets: Or, The Socialite's Guide to Setting a Nice Table 143
Ch. 10 Words for Your Charts: Or, Is There Any Truth In Labeling? 167
Ch. 11 Color: Its Uses and Abuses 201
Ch. 12 How Not to Get Cheated On 231
Unexpurgated Glossary 253
Index 265
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  • Anonymous

    Posted August 21, 2003

    'Charting' success ?

    Simple and direct. It is wise to scrutinize all data ¿ especially those more ¿graphically¿ displayed. A very important point ¿ especially for those in economics or science.

    Was this review helpful? Yes  No   Report this review
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