How to List and Sell Real Estate: 30th Anniversary Edition (with CD-ROM) / Edition 4

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This best-selling real estate book reveals Danielle Kennedy's proven formula for building a successful and profitable career in real estate. This 30th Anniversary Edition, DOMINATE EVERY TURN OF THE MARKET, will both inspire and empower real estate professionals to seize every opportunity to take their business to new heights of success. As one of real estate's most highly regarded professionals, Danielle's first-hand experience building lifelong customers and gaining market share is the backbone of her proven master plan for achieving success in real estate. In her dynamic style, Danielle explains how to: (1) benefit from tried-and-true basics while launching creative marketing strategies and leveraging new technology tools, (2) drive social networking strategies to win and close more business, (3) increase profits in challenging markets through multiple niches, (4) build a powerful brand with high-tech, high-touch marketing tools, and so much more. HOW TO LIST & SELL is considered the real estate bible by many highly successful real estate sales professionals today. For more than three decades, Danielle's book has helped nearly one million readers apply the key principles and market savvy that is vital in handling every turn of a changing real estate market.

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Product Details

  • ISBN-13: 9780538798297
  • Publisher: Cengage Learning
  • Publication date: 3/15/2010
  • Edition number: 4
  • Pages: 576
  • Product dimensions: 7.50 (w) x 9.20 (h) x 1.10 (d)

Meet the Author

Danielle Kennedy is a real estate sales legend in her own right. By the fourth year of her career, she closed on 105 homes, while raising five children. She kept this record for 10 years. Then she met the broker-owner challenge, managing three highly successful real estate offices and capturing 30% of the market share. Now, Kennedy is the president/owner of Danielle Kennedy Productions and a renowned motivational speaker and author of several sales books. She has spoken in every state in the U.S. and in England, Ireland, South Africa and Australia to more the 1,500 corporations such as Merrill Lynch, Coldwell Banker and Century 21. She has made numerous television and radio appearances and has been profiled in publications such as The Los Angles Times, Vogue, and Cosmopolitan. She is one of only a few women inducted into the Sales and Marketing Executives International Hall of Fame.

Warren Jamison is a writer lecturer and former real estate agent. He authored, co-authored or edited more than 30 books. He is a member of the Authors Guild and the American Society of Journalists and Authors.

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Table of Contents

1. Super-Turbo High-Speed Breakaway. 2. Real Estate on Demand; Instant Delivery for Today's Impatient Buyer. 3. Build Money-Making Skills Fast with Hyperlearn and the Latest Software and Techno Tools. 4. Build Stronger Client Relationships with Acting Techniques. 5. Convert More Fizzbos Faster with the 30-year-Proven Danielle Kennedy Method. 6. Epidemic Selling: Build the Brand, Sow the Seeds and Make Hay While the Sun Shines. 7. Twelve Months of These Promotions Will Brand Your Farm with Your Name. 8. How to Make Great Money in Challenging Markets. 9. Open House Frenzy. 10. Any Time Is Up Time. 11. How Listings Are Sold in the Best and Worst of Times. 12. Servicing Listings Fast in Slow, Stable and Sizzling Markets. 13. The Personal Touch in the Age of High-Tech Promotion. 14. Danielle's Secrets of Client Capture and ReLo Success. 15. Cut-to-the-Chase Qualifying. 16. Virtual Touring, In-Person Showings—and Finalizing the Sale. 17. Closing Those Golden Nuggets Before They Turn into Lead. 18. Negotiating for a Lifetime Customer. 19. A 100% Percent Referral Business. 20. Time Planning with or Without Paper. 21. Self-Organization 22. Prepare and Perform or Pass Out. 23. Money-Making Forms and Checklists. 24. Dead Cats, Weeds, and Holes in the Wall. 25. Every Day is a Birth Day. 26. Leading Team Players to Success and Profitability. 27. Break Loose and FLY! Glossary. The Breakaway Schedule. Index.

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