How to Make Big Money in Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Knowby Jeffrey J. Fox
Are you one of the 47 million Americans who dreams of running your own small business? Or perhaps you're the owner of one of the 25 million small businesses in the United States. Wherever you stand on the ladder of success, Jeffrey Fox is the man who can help you get to the top. In How to Make Big Money in Your Own Small Business, Fox uses his own experience as an extremely successful entrepreneur to lead the reader to the sources of reliable and lasting income. There is advice here for everyone. For those of you just starting out, Fox gives advice in chapters titled "First: Have a Customer" and "Sources of New Business Ideas." If you've just begun to get your business off the ground, check out "Pay Steak and Eat Hot Dogs" and look for tips in "Strike Out Often." If you've been in business for years, but want to stay that way, look up "Work on the Business, Not Just in the Business," and "Inoculate Against FTD." Whatever your status, Fox encourages you with his counterintuitive style and directs you to outfox the competition -- every way, every time.
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Meet the Author
Jeffrey J. Fox is the founder of Fox & Co., Inc., a premier marketing consulting company, serving over sixty companies in sixty industries. Prior to starting Fox & Co., Mr. Fox. was VP of Marketing and Corporate VP of Loctite Corporation. He was also director of marketing for the wine division of Pillsbury, and held various senior marketing posts at Heublein, Inc, including Director of New Products. Fox is the winner of Sales and Marketing Management magazine's Outstanding Marketer Award; and the National Industrial Distributors Award as the Nation's Best Industrial Marketer. He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies, and is thought to be the most widely taught marketing case in the world. Fox has been a guest lecturer at The Harvard Business School (from which he has an MBA), The Amos Tuck School, The Conference Board, and numerous other organizations. He has been featured in the Wall Street Journal, Business Marketing, and numerous other publications, and he is a member of the Board of Trustees at Trinity College in Hartford, Connecticut. He works in Avon, CT and lives in New Hampshire.
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Like most of Fox's books, light yet inspirational reading. Lots of great tips, but no specifics on how to raise capital.
People start small businesses for many reasons. Sometimes they're in love with the product ¿ they've always wanted to open a store where amateur potters could buy great mud. Sometimes they've been itching to run free from life in a big corporation and finally quit to start their own shop. Sometimes they get a pink slip and a bit of severance pay, and can't find another job, so they decide to start their own business. Whatever the reason, small business owners encounter some common problems. People who are in love with a product may forget how important customers are. People who've worked for a big corporation may not realize how many support services they have learned to take for granted. People who've run their small business for years may get in a rut and miss opportunities to grow. Author Jeffrey J. Fox's short, easy-to-read handbook of pithy counsel is for all of them. While his brightly-written advice sounds fresher than it is, we find it well worth remembering.