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How to Make Big Money in Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know

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Ever dream of starting your own business? According to USA Today, more than 47 million people want to own their own businesses and over 20 million actually do. In How to Make Big Money in Your Own Small Business, bestselling business author Jeffrey Fox offers sound rules to succeeding in small business, whether you're running a bookstore, consulting business, or restaurant. In short chapters that range from administration and cash flow to marketing and hiring, Fox reminds entrepreneurs what's important and what's...

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Overview

Ever dream of starting your own business? According to USA Today, more than 47 million people want to own their own businesses and over 20 million actually do. In How to Make Big Money in Your Own Small Business, bestselling business author Jeffrey Fox offers sound rules to succeeding in small business, whether you're running a bookstore, consulting business, or restaurant. In short chapters that range from administration and cash flow to marketing and hiring, Fox reminds entrepreneurs what's important and what's not, what makes a business succeed, and what causes it to fail.

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Editorial Reviews

Soundview Executive Book Summaries
Jeffrey Fox is a successful entrepreneur, consultant and author who wants to help others create successful startups and prosper. In How to Make Big Money in Your Own Small Business, Fox encourages new business owners toward success with a counterintuitive style, and describes essential ways they can beat the competition. His tips include: set priorities, get a personal driver, create a contingency plan for employees, price to value, save money, and get an office outside your home. Copyright © 2004 Soundview Executive Book Summaries
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Product Details

  • ISBN-13: 9780786868254
  • Publisher: Hyperion
  • Publication date: 4/28/2004
  • Pages: 176
  • Product dimensions: 5.25 (w) x 7.75 (h) x 0.75 (d)

Meet the Author

Jeffrey J. Fox is the founder of Fox & Co., Inc., a premier marketing consulting company, serving over sixty companies in sixty industries. Prior to starting Fox & Co., Mr. Fox. was VP of Marketing and Corporate VP of Loctite Corporation. He was also director of marketing for the wine division of Pillsbury, and held various senior marketing posts at Heublein, Inc, including Director of New Products. Fox is the winner of Sales and Marketing Management magazine's Outstanding Marketer Award; and the National Industrial Distributors Award as the Nation's Best Industrial Marketer. He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies, and is thought to be the most widely taught marketing case in the world. Fox has been a guest lecturer at The Harvard Business School (from which he has an MBA), The Amos Tuck School, The Conference Board, and numerous other organizations. He has been featured in the Wall Street Journal, Business Marketing, and numerous other publications, and he is a member of the Board of Trustees at Trinity College in Hartford, Connecticut. He works in Avon, CT and lives in New Hampshire.

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Table of Contents

Introduction: Why You Should Read This Book 1
I There Is a Lot New Under the Sun 5
II One Difference Between Yes and No (or the Reason a Corporation's "Bad" Ideas Can Be Your New Business) 8
III Sources of New Business Ideas 11
IV The Small Business Owner's Success Blueprint 14
V Do What Comes Easy to You, but Is Hard for Others 17
VI It's Okay to Pick Fleas off a Dog 20
VII First: Have a Customer 22
VIII Small Business Owner's Business Priorities 24
IX The Small Business Owner, aka "The Rainmaker" 26
X Selling Is Job 1 28
XI Hire a Salesperson First 31
XII Hire Ex-Paperboys 33
XIII Hire Family ... Until the Gene Pool Runs Out 36
XIV Pay Steak and Eat Hog Dogs 39
XV Have a Penny Saver 41
XVI Pick Up Paper Clips ... but Overspend on Customers 45
XVII Illigitimi non carborundum: Latin Is Definitely Not a Dead Language 49
XVIII Practice the 60-30-10 Rules 52
XIX Fame or Fortune? Pick Fortune 55
XX No Home Office! 57
XXI Always Price to Value 60
XXII Sell Money, Not Products 64
XXIII Always Take the Business 67
XXIV Use the Leverage Levers 69
XXV Get a Personal Driver 73
XXVI "What if He Had Died?" 76
XXVII Inoculate Against FTD 80
XXVIII Never Run Out of Cash 84
XXIX Patent, Protect, and Padlock 86
XXX Have Regular B & P Meetings 90
XXXI Make Marketing and Manufacturing Talk to Each Other 92
XXXII The Business Owner Is Not the Boss 95
XXXIII Always Take Contemporaneous Notes 98
XXXIV You Are Working When You Are Not Working 102
XXXV Never Let Anyone Outwork You 105
XXXVI Work on the Business, Not Just in the Business 109
XXXVII Strike Out Often 112
XXXVIII Stay Off Boards and Committees 115
XXXIX Always Keep the C's Top of Mind 119
XL Get Today's Technology, but Wait Until Tomorrow 121
XLI Sign 500 Holiday Cards 123
XLII Give "Surprizes" 125
XLIII Small Business Owner's Daily To-Do List 127
XLIV A New Business Description 129
XLV You Must Know Your Breakeven(s) (Part 1) 131
XLVI Calculating Breakevens (Part 2) 135
XLVII Calculate the Size of Your Market 138
XLVIII Getting Start-up Money 142
XLIX The Big Money 145
Epilogue 149
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Customer Reviews

Average Rating 4.5
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Sort by: Showing all of 3 Customer Reviews
  • Posted June 7, 2013

    Like most of Fox's books, light yet inspirational reading. Lots

    Like most of Fox's books, light yet inspirational reading. Lots of great tips, but no specifics on how to raise capital.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 28, 2004

    Highly Recommended!

    People start small businesses for many reasons. Sometimes they're in love with the product ¿ they've always wanted to open a store where amateur potters could buy great mud. Sometimes they've been itching to run free from life in a big corporation and finally quit to start their own shop. Sometimes they get a pink slip and a bit of severance pay, and can't find another job, so they decide to start their own business. Whatever the reason, small business owners encounter some common problems. People who are in love with a product may forget how important customers are. People who've worked for a big corporation may not realize how many support services they have learned to take for granted. People who've run their small business for years may get in a rut and miss opportunities to grow. Author Jeffrey J. Fox's short, easy-to-read handbook of pithy counsel is for all of them. While his brightly-written advice sounds fresher than it is, we find it well worth remembering.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 20, 2010

    No text was provided for this review.

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