How to Make Big Money in Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know

by Jeffrey J. Fox

Overview

Ever dream of starting your own business? According to USA Today, more than 47 million people want to own their own businesses and over 20 million actually do. In How to Make Big Money in Your Own Small Business, bestselling business author Jeffrey Fox offers sound rules to succeeding in small business, whether you're running a bookstore, consulting business, or restaurant. In short chapters that range from administration and cash flow to marketing and hiring, Fox reminds entrepreneurs what's important and what's not, what makes a business succeed, and what causes it to fail.

Product Details

ISBN-13:	9781401399641
Publisher:	Hachette Books
Publication date:	05/19/2004
Sold by:	Hachette Digital, Inc.
Format:	eBook
Pages:	176
File size:	2 MB

About the Author

Jeffrey J. Fox is the founder of Fox & Co., Inc., a premier marketing consulting company, serving over sixty companies in sixty industries. Prior to starting Fox & Co., Mr. Fox. was VP of Marketing and Corporate VP of Loctite Corporation. He was also director of marketing for the wine division of Pillsbury, and held various senior marketing posts at Heublein, Inc, including Director of New Products. Fox is the winner of Sales and Marketing Management magazine's Outstanding Marketer Award; and the National Industrial Distributors Award as the Nation's Best Industrial Marketer. He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies, and is thought to be the most widely taught marketing case in the world. Fox has been a guest lecturer at The Harvard Business School (from which he has an MBA), The Amos Tuck School, The Conference Board, and numerous other organizations. He has been featured in the Wall Street Journal, Business Marketing, and numerous other publications, and he is a member of the Board of Trustees at Trinity College in Hartford, Connecticut. He works in Avon, CT and lives in New Hampshire.

Table of Contents

	Introduction: Why You Should Read This Book	1
I	There Is a Lot New Under the Sun	5
II	One Difference Between Yes and No (or the Reason a Corporation's "Bad" Ideas Can Be Your New Business)	8
III	Sources of New Business Ideas	11
IV	The Small Business Owner's Success Blueprint	14
V	Do What Comes Easy to You, but Is Hard for Others	17
VI	It's Okay to Pick Fleas off a Dog	20
VII	First: Have a Customer	22
VIII	Small Business Owner's Business Priorities	24
IX	The Small Business Owner, aka "The Rainmaker"	26
X	Selling Is Job 1	28
XI	Hire a Salesperson First	31
XII	Hire Ex-Paperboys	33
XIII	Hire Family ... Until the Gene Pool Runs Out	36
XIV	Pay Steak and Eat Hog Dogs	39
XV	Have a Penny Saver	41
XVI	Pick Up Paper Clips ... but Overspend on Customers	45
XVII	Illigitimi non carborundum: Latin Is Definitely Not a Dead Language	49
XVIII	Practice the 60-30-10 Rules	52
XIX	Fame or Fortune? Pick Fortune	55
XX	No Home Office!	57
XXI	Always Price to Value	60
XXII	Sell Money, Not Products	64
XXIII	Always Take the Business	67
XXIV	Use the Leverage Levers	69
XXV	Get a Personal Driver	73
XXVI	"What if He Had Died?"	76
XXVII	Inoculate Against FTD	80
XXVIII	Never Run Out of Cash	84
XXIX	Patent, Protect, and Padlock	86
XXX	Have Regular B & P Meetings	90
XXXI	Make Marketing and Manufacturing Talk to Each Other	92
XXXII	The Business Owner Is Not the Boss	95
XXXIII	Always Take Contemporaneous Notes	98
XXXIV	You Are Working When You Are Not Working	102
XXXV	Never Let Anyone Outwork You	105
XXXVI	Work on the Business, Not Just in the Business	109
XXXVII	Strike Out Often	112
XXXVIII	Stay Off Boards and Committees	115
XXXIX	Always Keep the C's Top of Mind	119
XL	Get Today's Technology, but Wait Until Tomorrow	121
XLI	Sign 500 Holiday Cards	123
XLII	Give "Surprizes"	125
XLIII	Small Business Owner's Daily To-Do List	127
XLIV	A New Business Description	129
XLV	You Must Know Your Breakeven(s) (Part 1)	131
XLVI	Calculating Breakevens (Part 2)	135
XLVII	Calculate the Size of Your Market	138
XLVIII	Getting Start-up Money	142
XLIX	The Big Money	145
	Epilogue	149

Editorial Reviews

Jeffrey Fox is a successful entrepreneur, consultant and author who wants to help others create successful startups and prosper. In How to Make Big Money in Your Own Small Business, Fox encourages new business owners toward success with a counterintuitive style, and describes essential ways they can beat the competition. His tips include: set priorities, get a personal driver, create a contingency plan for employees, price to value, save money, and get an office outside your home. Copyright © 2004 Soundview Executive Book Summaries

Soundview Executive Book Summaries

A street-smart marketing expert, Harvard MBA, and author of bestselling business books gives the ultimate lesson on starting a business from the ground up. It’s grounded in the habits and attitudes that get in the way of doing business right, but it’s not a psychological lesson. It’s practical advice that is put on the table in knock-your-socks-off directness and that makes sense right away in your gut. Pay attention to the Cs --cash, customers, commitment; work harder and provide more for your customers than everyone else; and keep in touch with what’s important by having regular meetings on value, pricing, and collections. Don’t start a business without hearing this essential lesson! T.W. © AudioFile 2004, Portland, Maine

DEC 04/JAN 05 - AudioFile