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How to Make Big Money in Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know

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Overview

In the tradition of Fox’s bestselling How to Become a Rainmaker, entrepreneurs and small business owners learn how to compete in the marketplace and make their businesses thrive

Ever dream of starting your own business? According to USA Today, more than 47 million people want to own their own businesses and over 20 million people actually do. In How to Make Big Money in Your Own Small Business, bestselling business author Jeffrey Fox offers sound rules to succeeding in small ...

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How to Make Big Money in Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know

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Overview

In the tradition of Fox’s bestselling How to Become a Rainmaker, entrepreneurs and small business owners learn how to compete in the marketplace and make their businesses thrive

Ever dream of starting your own business? According to USA Today, more than 47 million people want to own their own businesses and over 20 million people actually do. In How to Make Big Money in Your Own Small Business, bestselling business author Jeffrey Fox offers sound rules to succeeding in small business. Covering issues that range from administration and cash flow to marketing and hiring, Fox reminds entrepreneurs what’s important and what’s not, what makes a business succeed, and what can cause it to fail.

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Editorial Reviews

Soundview Executive Book Summaries
Jeffrey Fox is a successful entrepreneur, consultant and author who wants to help others create successful startups and prosper. In How to Make Big Money in Your Own Small Business, Fox encourages new business owners toward success with a counterintuitive style, and describes essential ways they can beat the competition. His tips include: set priorities, get a personal driver, create a contingency plan for employees, price to value, save money, and get an office outside your home. Copyright © 2004 Soundview Executive Book Summaries
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Product Details

  • ISBN-13: 9781593974381
  • Publisher: Macmillan Audio
  • Publication date: 5/1/2004
  • Format: CD
  • Edition description: Abridged
  • Pages: 5
  • Product dimensions: 5.58 (w) x 5.04 (h) x 0.39 (d)

Meet the Author

Jeffrey J. Fox has written six bestselling business books, including How To Become A Rainmaker and How to Become CEO. The founder of Fox & Company, a premier marketing consulting firm, he has been named “Outstanding Marketer” by Sales and Marketing Management magazine. He has held senior marketing positions at several international companies and is a sought-after speaker to senior executives. A graduate of Trinity College, he holds an MBA from Harvard Business School. He lives in New Hampshire and has offices in Avon, Connecticut.

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Table of Contents

Introduction: Why You Should Read This Book 1
I There Is a Lot New Under the Sun 5
II One Difference Between Yes and No (or the Reason a Corporation's "Bad" Ideas Can Be Your New Business) 8
III Sources of New Business Ideas 11
IV The Small Business Owner's Success Blueprint 14
V Do What Comes Easy to You, but Is Hard for Others 17
VI It's Okay to Pick Fleas off a Dog 20
VII First: Have a Customer 22
VIII Small Business Owner's Business Priorities 24
IX The Small Business Owner, aka "The Rainmaker" 26
X Selling Is Job 1 28
XI Hire a Salesperson First 31
XII Hire Ex-Paperboys 33
XIII Hire Family ... Until the Gene Pool Runs Out 36
XIV Pay Steak and Eat Hog Dogs 39
XV Have a Penny Saver 41
XVI Pick Up Paper Clips ... but Overspend on Customers 45
XVII Illigitimi non carborundum: Latin Is Definitely Not a Dead Language 49
XVIII Practice the 60-30-10 Rules 52
XIX Fame or Fortune? Pick Fortune 55
XX No Home Office! 57
XXI Always Price to Value 60
XXII Sell Money, Not Products 64
XXIII Always Take the Business 67
XXIV Use the Leverage Levers 69
XXV Get a Personal Driver 73
XXVI "What if He Had Died?" 76
XXVII Inoculate Against FTD 80
XXVIII Never Run Out of Cash 84
XXIX Patent, Protect, and Padlock 86
XXX Have Regular B & P Meetings 90
XXXI Make Marketing and Manufacturing Talk to Each Other 92
XXXII The Business Owner Is Not the Boss 95
XXXIII Always Take Contemporaneous Notes 98
XXXIV You Are Working When You Are Not Working 102
XXXV Never Let Anyone Outwork You 105
XXXVI Work on the Business, Not Just in the Business 109
XXXVII Strike Out Often 112
XXXVIII Stay Off Boards and Committees 115
XXXIX Always Keep the C's Top of Mind 119
XL Get Today's Technology, but Wait Until Tomorrow 121
XLI Sign 500 Holiday Cards 123
XLII Give "Surprizes" 125
XLIII Small Business Owner's Daily To-Do List 127
XLIV A New Business Description 129
XLV You Must Know Your Breakeven(s) (Part 1) 131
XLVI Calculating Breakevens (Part 2) 135
XLVII Calculate the Size of Your Market 138
XLVIII Getting Start-up Money 142
XLIX The Big Money 145
Epilogue 149
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Customer Reviews

Average Rating 4.5
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Sort by: Showing all of 3 Customer Reviews
  • Posted June 7, 2013

    Like most of Fox's books, light yet inspirational reading. Lots

    Like most of Fox's books, light yet inspirational reading. Lots of great tips, but no specifics on how to raise capital.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 28, 2004

    Highly Recommended!

    People start small businesses for many reasons. Sometimes they're in love with the product ¿ they've always wanted to open a store where amateur potters could buy great mud. Sometimes they've been itching to run free from life in a big corporation and finally quit to start their own shop. Sometimes they get a pink slip and a bit of severance pay, and can't find another job, so they decide to start their own business. Whatever the reason, small business owners encounter some common problems. People who are in love with a product may forget how important customers are. People who've worked for a big corporation may not realize how many support services they have learned to take for granted. People who've run their small business for years may get in a rut and miss opportunities to grow. Author Jeffrey J. Fox's short, easy-to-read handbook of pithy counsel is for all of them. While his brightly-written advice sounds fresher than it is, we find it well worth remembering.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 20, 2010

    No text was provided for this review.

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