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| Introduction: Why You Should Read This Book | 1 | |
| I | There Is a Lot New Under the Sun | 5 |
| II | One Difference Between Yes and No (or the Reason a Corporation's "Bad" Ideas Can Be Your New Business) | 8 |
| III | Sources of New Business Ideas | 11 |
| IV | The Small Business Owner's Success Blueprint | 14 |
| V | Do What Comes Easy to You, but Is Hard for Others | 17 |
| VI | It's Okay to Pick Fleas off a Dog | 20 |
| VII | First: Have a Customer | 22 |
| VIII | Small Business Owner's Business Priorities | 24 |
| IX | The Small Business Owner, aka "The Rainmaker" | 26 |
| X | Selling Is Job 1 | 28 |
| XI | Hire a Salesperson First | 31 |
| XII | Hire Ex-Paperboys | 33 |
| XIII | Hire Family ... Until the Gene Pool Runs Out | 36 |
| XIV | Pay Steak and Eat Hog Dogs | 39 |
| XV | Have a Penny Saver | 41 |
| XVI | Pick Up Paper Clips ... but Overspend on Customers | 45 |
| XVII | Illigitimi non carborundum: Latin Is Definitely Not a Dead Language | 49 |
| XVIII | Practice the 60-30-10 Rules | 52 |
| XIX | Fame or Fortune? Pick Fortune | 55 |
| XX | No Home Office! | 57 |
| XXI | Always Price to Value | 60 |
| XXII | Sell Money, Not Products | 64 |
| XXIII | Always Take the Business | 67 |
| XXIV | Use the Leverage Levers | 69 |
| XXV | Get a Personal Driver | 73 |
| XXVI | "What if He Had Died?" | 76 |
| XXVII | Inoculate Against FTD | 80 |
| XXVIII | Never Run Out of Cash | 84 |
| XXIX | Patent, Protect, and Padlock | 86 |
| XXX | Have Regular B & P Meetings | 90 |
| XXXI | Make Marketing and Manufacturing Talk to Each Other | 92 |
| XXXII | The Business Owner Is Not the Boss | 95 |
| XXXIII | Always Take Contemporaneous Notes | 98 |
| XXXIV | You Are Working When You Are Not Working | 102 |
| XXXV | Never Let Anyone Outwork You | 105 |
| XXXVI | Work on the Business, Not Just in the Business | 109 |
| XXXVII | Strike Out Often | 112 |
| XXXVIII | Stay Off Boards and Committees | 115 |
| XXXIX | Always Keep the C's Top of Mind | 119 |
| XL | Get Today's Technology, but Wait Until Tomorrow | 121 |
| XLI | Sign 500 Holiday Cards | 123 |
| XLII | Give "Surprizes" | 125 |
| XLIII | Small Business Owner's Daily To-Do List | 127 |
| XLIV | A New Business Description | 129 |
| XLV | You Must Know Your Breakeven(s) (Part 1) | 131 |
| XLVI | Calculating Breakevens (Part 2) | 135 |
| XLVII | Calculate the Size of Your Market | 138 |
| XLVIII | Getting Start-up Money | 142 |
| XLIX | The Big Money | 145 |
| Epilogue | 149 |
Anonymous
Posted December 20, 2010
No text was provided for this review.
Overview
Are you one of the 47 million Americans who dreams of running your own small business? Or perhaps you're the owner of one of the 25 million small businesses in the United States. Wherever you stand on the ladder of success, Jeffrey Fox is the man who can help you get to the top. In How to Make Big Money in Your Own Small Business, Fox uses his own experience as an extremely successful entrepreneur to lead the reader to the sources of reliable and lasting income. There is advice here for everyone. For those of you just starting out, Fox gives advice in chapters titled "First: Have a Customer" and "Sources of New Business Ideas." If you've just begun to get your business off the ground, check out "Pay Steak and Eat Hot ...