How to Make Brilliant Stuff That People Love...and Make Big Money Out of It

How to Make Brilliant Stuff That People Love...and Make Big Money Out of It

by Patrick W. Jordan
     
 

Designers and marketers should know that every product or service engages their user on three levels: functionality, emotion, and aspiration. Functionality means that the object should work; the car should get you from A to B. Emotion is the feeling bound up in the object - if the car is a sports car it should feel exciting. Aspiration is what does having this

Overview

Designers and marketers should know that every product or service engages their user on three levels: functionality, emotion, and aspiration. Functionality means that the object should work; the car should get you from A to B. Emotion is the feeling bound up in the object - if the car is a sports car it should feel exciting. Aspiration is what does having this object say about you - I am an exciting, trendy person, or I am very rich!

The book will also integrate the eight lifestyle trends identified in recent lifestyle research - happening; statistics; demographics; philosophy; politics and popular culture - and discuss how these relate to product and service design and marketing.

Product Details

ISBN-13:
9780470847114
Publisher:
Wiley
Publication date:
11/22/2002
Pages:
126
Product dimensions:
5.55(w) x 7.56(h) x 0.60(d)

Meet the Author

DR. PATRICK W. JORDAN is an international design and marketing consultant, author and professional speaker. His theories and methodologies have influenced the design of many of the products that we find in our homes, cities and workplaces. Pat is CEO of the Contemporary Trends Institute (CTI), an international consulting firm specializing in trends and branding.

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