How to Make Brilliant Stuff That People Love...and Make Big Money Out of It

Overview

What we've got in this little book is a great approach to creating products and services that people will love. The approach is great because it's holistic and integrated. It looks at people in their entirety and at products and services in their entirety.

It is simple.

There are only three steps, but it is extremely thorough. It requires that we get to know our users in great detail and to make a real commitment to understanding them and ...

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Overview

What we've got in this little book is a great approach to creating products and services that people will love. The approach is great because it's holistic and integrated. It looks at people in their entirety and at products and services in their entirety.

It is simple.

There are only three steps, but it is extremely thorough. It requires that we get to know our users in great detail and to make a real commitment to understanding them and addressing their needs, wants and desires in the products and services that we create for them. It also requires us to get to grips with all of the elements of design and marketing and to ensure that we address all of these in our quest to please the user. This approach is about achieving commercial success through an attention to detail, a respect for the user and a full-on commitment to pleasing them.

These are the keys to making great stuff that people love and making big money out of it.

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Product Details

  • ISBN-13: 9780470847114
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 11/22/2002
  • Edition number: 1
  • Pages: 126
  • Product dimensions: 5.55 (w) x 7.56 (h) x 0.60 (d)

Meet the Author

DR. PATRICK W. JORDAN is an international design and marketing consultant, author and professional speaker. His theories and methodologies have influenced the design of many of the products that we find in our homes, cities and workplaces. Pat is CEO of the Contemporary Trends Institute (CTI), an international consulting firm specializing in trends and branding.
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Table of Contents

Acknowledgements.

1 How to Make Brilliant Stuff that People Love and Make Big Money out of It .

Introduction.

Three steps to success.

In search of pleasure.

Pleasure.

The four pleasures: a framework for considering pleasure with products.

Need pleasures and pleasures of appreciation.

2 Understanding People.

Understand people holistically.

Case study part 1 -
Leigh Francis.

3 Understand What People Want.

Product benefits.

Physio-pleasure.

Socio-pleasure.

Psycho-pleasure.

Ideo-pleasure.

Case study part 2 - product benefits.

4 Delivering What People Want.

Properties of products and services .

Case study part 3 - delivering product benefits .

5 Getting It Right .

The three steps.

Design for the persona.

Think big.

Pitfall 1: cost-benefit approaches.

Pitfall 2: art design.

Pitfall 3: commercial Darwinism.

Pitfall 4: fragmentation of the decision process.

Research the persona,

Check you assumptions.

Make professional judgements.

Skill and tactics.

Go for it!

Bibliography

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