How to Make It Big in the Seminar Business

How to Make It Big in the Seminar Business

by Paul Karasik
     
 

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How to Make It Big in the Seminar Business is considered must have reading among consultants, speakers, and seminar leaders. Fully updated and revised, this new edition is packed with insider tips on determining fees, marketing, scheduling, presentation technologies, and much more. It features new chapters on using the Web and other new technologies to

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Overview

How to Make It Big in the Seminar Business is considered must have reading among consultants, speakers, and seminar leaders. Fully updated and revised, this new edition is packed with insider tips on determining fees, marketing, scheduling, presentation technologies, and much more. It features new chapters on using the Web and other new technologies to deliver seminars; marketing on the Web; developing coaching services in conjunction with seminars; and E-mail newsletters. Readers get a fully updated and expanded directory—listing the names, addresses, and telephone numbers for hundreds of public seminar companies, corporate training companies, speakers bureaus, and seminar websites.

Editorial Reviews

Booknews
Karasik tells how to succeed with seminars, thoroughly examining all of the key elements: seminar design, delivery, and promotion. He also presents a directory that lists names, addresses, and telephone numbers for 160 public seminar companies, 120 corporate training companies, 75 speakers bureaus, and 543 of the best seminar sites. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780071426831
Publisher:
McGraw-Hill Professional Publishing
Publication date:
11/19/2004
Pages:
384
Sales rank:
1,366,325
Product dimensions:
6.00(w) x 9.00(h) x 0.71(d)

Meet the Author

Paul Karasik (San Diego, CA) is a noted sales and management consultant and founder of the American Seminar Leaders Association.

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