How to Make It in the New Music Business: Lessons, Tips and Inspiration from Music's Biggest and Best

Overview

In How to Make it in the New Music Business, author Robert Wolff welcomes you to today's new high-tech digital universe by taking you to school. In 13 lessons, Wolff teaches you why you no longer have to play by old music business rules. Offering information, inspiration, and advice, Wolff and his famous friends show you how to take complete control over your music, your product, and your dream
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Overview

In How to Make it in the New Music Business, author Robert Wolff welcomes you to today's new high-tech digital universe by taking you to school. In 13 lessons, Wolff teaches you why you no longer have to play by old music business rules. Offering information, inspiration, and advice, Wolff and his famous friends show you how to take complete control over your music, your product, and your dream
Read More Show Less

Product Details

  • ISBN-13: 9780823079544
  • Publisher: Crown Publishing Group
  • Publication date: 5/28/2004
  • Pages: 288
  • Product dimensions: 7.00 (w) x 9.10 (h) x 0.75 (d)

Table of Contents

Introduction 13
Part 1 Welcome to the New Music Business 21
Lesson 1 Old School vs. New Reality: The Digital Revolution Levels the Playing Field 22
Welcome to the Old School Music Business: What Your Record Earns and What You Get to Keep 23
Start with the Royalty Rate 23
Here Come the Deductions 24
What's Left? 27
Now Consider an Even Worse Scenario 28
Welcome to the New Reality 29
New School vs. Old School: Your Decisions vs. Corporate Structures 29
New School vs. Old School: Home Studio vs. Big Studio 30
New School vs. Old School: Internet Radio vs. Traditional Radio 31
New School vs. Old School: Your Label vs. Their Label 32
New School vs. Old School: Your Marketing vs. Their Marketing 32
New School vs. Old School: Your Profits vs. Their Profits 33
New School vs. Old School: Your Control vs. Their Control 33
Lesson 2 Radio and Records: How to Play the Game 35
The Radio/Record Company Dance 35
Making Radio Work for You 40
Pay-for-Play 41
Basic Calls to Action 42
Another Call to Action: The Power of 200 Letter and Request 43
Create the Right Ad and Start Small 44
Lesson 3 The Illusion of Needing a Record Deal: Courtney Love's Real-World Wake-Up Call 47
Courtney Does the Math on Record Contracts 48
Artists, Copyright Law, and the RIAA 50
Technology Is Not Piracy 52
Artists Have Options 54
Equity for Artists 56
Music Is a Service to Its Customers 57
New Models for the Record Business 58
An Open Letter to Steve Case 58
Corporate Sponsorships 59
Money as Incentive 60
In Conclusion 66
Lesson 4 A View from Both Sides of the Fence: Steve Lukather on What's Right and What's Wrong with the Music Business 63
Lukather on the Music Business, Yesterday and Today 64
Musicians and Their Craft 69
Signing with a Major Label or an Independent 71
Keeping It Real 72
Making a Hit Record 73
Enjoying Your Gift of Music 74
Lesson 5 Building Your A-Team: Who You Need and Who You Don't 75
Attorneys 75
It's All about Billable Hours 76
Finding and Hiring the Right Attorney 78
Get It in Writing 79
Negotiating a Fee 81
Setting Deal Parameters 82
When You Need an Attorney--And When You Don't 83
Great Advice and Free Stuff You Can Get in Seconds 85
Good CPAs: Worth Their Weight in Gold 87
A Cautionary Tale 87
Tracking Expenses on Your Own 90
Agents: Do You Really Need One? 91
Part 2 Writing Your Songs, Getting Your Sound, and Mixing, Mastering, and Recording Your Music 95
Lesson 6 It's All About the Song: Advice and Inspiration from Diane Warren 96
Diane on Starting Out 97
The Big Break 99
The Learning That'll Never End 99
The Diane Warren Songwriting Process 100
Protect Yourself and Your Music 101
Radio and the Music Business Today 102
A Song Is a Part of Who You Are 103
Lesson 7 Developing Your Sound: Advice from Bob Bradshaw 105
Bob Bradshaw on Starting Out 106
Great Combinations = Great Sounds 108
The Bob Bradshaw Sound Philosophy 108
Getting a Great Sound 111
Amps and Speakers: The Keys to a Great Sound 112
Getting a Professional Sound on a Modest Budget 116
Going the Custom Route 116
Twenty Ways to Get Great Sounds 117
Lesson 8 Finding the Best Recording and Creating Platform: Using What the Pros Use 122
Your Computer: The Hub of Your System 123
Your Computer/Audio Interface 124
Digital Audio Workstations (DAWs) 126
Digidesign Pro Tools 127
MOTU Digital Performer 131
Emagic Logic 135
Steinberg 138
Plug-ins 144
Ableton Live 145
Antares 147
Cycling '74 pluggo 3 150
IK Multimedia 151
MOTU MachFive 153
Native Instruments 155
Propellerhead 160
Sibelius 163
Sonic Solutions 167
Spectrasonics 169
Steinberg 172
TASCAM GigaStudio 174
Waves 176
Outboard Gear, Sound Controllers, and Mixers 177
Sound Controllers 178
Mixers 178
Storage Systems 179
Tape Storage 179
Hard Disk Storage 180
Lesson 9 Mixing Your Music: Advice from Bob Clearmountain 184
Bob on Starting Out 185
Being Successful in Music Is Doing the Best You Can 187
A Constantly Changing Approach to Recording and Mixing Music 188
The Bob Clearmountain Mixing Process 190
It Doesn't Take a Lot of Money to Mix Great-Sounding Records 192
Bob Clearmountain's Mix This! Studio Equipment List 197
On How Long It Should Take to Make a Record 201
How Making Music and Records Has Changed 201
Lesson 10 Mastering Your Music: Advice from Bob Ludwig 203
Bob on Starting Out 204
The Music Business, Yesterday and Today 205
The Importance of Mixing in the Recording Process 206
The Importance of Mastering in the Recording Process 207
The Biggest Mistakes People Make in Recording 210
Tips on Setting Up a Recording Studio Workstation and Recording Platform 211
Some Advice on Internet and Remote Broadcasting 212
The Future of Recording 213
Part 3 Your Business in the New Music Business 215
Lesson 11 Launching the Business of You, Inc.: Five Steps to Incorporation 216
The Benefits of Incorporation 216
Tax Advantages 217
Other Advantages 219
Step 1 Determine the Type of Business You Want 221
Step 2 Choose a Business Name 222
Step 3 Get Good Advice 222
Step 4 File with the IRS 224
Form SS-4 224
Form 2553 225
Step 5 File a Business in My State 225
After Incorporating 226
Lesson 12 Real-World New Music Business Boot Camp: What You Need to Know about Copyrights, Music Publishing, and Licensing 227
The Get Smart Quick Guide to Copyrights 228
Your Copyright Is All Yours 229
How to Copyright Your Work in Three Easy Steps 230
Copyright Issues Regarding Employment 231
The Basic Ins and Outs of Music Publishing 232
How Music Publishers Generate Revenue 233
Writer-Publisher Relationships 235
How Your Publisher Works for You 236
Administrative Agreements 238
Negotiating the Best Agreement 239
Forming Your Own Music Publishing Company 240
Joining the Right Organizations 241
Licensing and Protecting Your Work 242
Key Points in a Licensing Agreement 243
Part 4 Marketing, Selling, and Distributing Your Music All Over the World: Tapping into the Big Money Potential of Niche Markets, the Internet, and Webcasting 247
Lesson 13 Premiering Your Music: Three Steps to Broadcasting and Selling Your Music to a Global Audience 248
Step 1 Get a Domain Name 249
Step 2 Get a Web Site 253
Decide on the Basics: Size and Layout 254
Personalizing Your Site 254
Go Global 255
Step 3 Begin Broadcasting Your Music 255
Personalize Your Music and Message 257
Know Who's Listening to Your Music 258
Learn How to Promote Your Music 259
Select the Broadcast Package Best Suited to Your Needs 259
Create Your Internet Radio Station 260
Questions about Internet Broadcasting 260
Promoting and Selling Your Music and Web Site 264
Use Search Engines and Metatags to Direct Traffic to Your Site 264
Create Tie-ins with Other Sites and Companies 265
Associate Yourself with a Powerful Brand 265
Do Deals with Other Web Sites 265
Sell Your Music on the Internet 265
Sell All Forms of Your Music on Your Site 266
Cool Ways to Record, Send, and Receive Music from Anyone, Anywhere, Anytime 266
Lessons of Inspiration 269
Learning from Greatness: The Tommy Tedesco Story 269
On Selling Your Creative Ideas to Noncreative People 272
On How to Make Yourself Wanted 273
Shattering the Myth of the Must-Have Music Town: The Studio on Music Row 275
On What Inspires Greatness 276
On Getting to Where You Want to Go and Suprising Ways It Can Inspire You 278
Index 282
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted July 21, 2004

    Tells It Like It Is...Period!

    This is an amazing book. I've got all the music 'biz' books, and I'm always looking for anything that can help me in this crazy business. However, I must say that 'How to Make it in the New Music Business' far exceeded what I was hoping to find. For one, this guy Robert Wolff (first time I ever heard of him) exposes the music business and how radio and promoters work like I had never known before. Not only that, he was able to interview the top pop songwriter in the biz (Diane Warren), the top engineer/mixer (Bob Clearmountain), the top mastering engineer (Bob Ludwig), the top guitar/sound designer to the biggest rock stars (Bob Bradshaw) and arguably, the top studio guitar player/solo artist/rock group founder out there (Steve Lukather), and got deep into their way of thinking about music, the biz and their tips to help you. A way cool thing. I liked this guy's tell-it-like-it-is-I-know-what-you're thinkin' approach to a subject that's over the heads and interest levels of many people. Get this guy's book. Forget what I just told you about. You're going to love reading his personal stories with Chet Atkins and all the other stars!

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  • Anonymous

    Posted March 1, 2011

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