How to Make Money as an Artist: The 7 Winning Strategies of Successful Fine Artists by Sean Moore, Paperback | Barnes & Noble
How to Make Money as an Artist: The 7 Winning Strategies of Successful Fine Artists

How to Make Money as an Artist: The 7 Winning Strategies of Successful Fine Artists

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by Sean Moore
     
 

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How to sell one’s art isn't taught in art schools, yet it’s an essential ingredient in getting work displayed and attracting art commissions. This straightforward guide is written for artists who want to present themselves and their work in the best possible light to the largest possible audience. Topics include creating a winning marketing package,

Overview


How to sell one’s art isn't taught in art schools, yet it’s an essential ingredient in getting work displayed and attracting art commissions. This straightforward guide is written for artists who want to present themselves and their work in the best possible light to the largest possible audience. Topics include creating a winning marketing package, getting a gallery, finding an artist representative, and obtaining free or low-cost advertising. Also included is a thorough resource listing that includes inexpensive sources for slide development, contact information for artist representatives, suggestions for durable mailing packaging, and contact names for foreign news media.

Editorial Reviews

From the Publisher

“This book should be in every school of art, college art department, and artist’s pocket.” —V.A. Howard, author, Artistry: The Works of Artists and Learning by All Means: Lessons from the Arts

Library Journal
Talent, luck, and a capacity for relentless self-promotion are the foundations for a successful art career. Since luck is capricious and talent seems innate, Moore concentrates on techniques for marketing and promoting art work as perhaps the only aspect of an art career susceptible to improvement by reading self-help manuals. Moore details seven strategies: creating a marketing package, getting a gallery, joining art clubs, getting into juried shows, advertising, getting an art representative, and making prints. All of the chapters contain clear explanations and practical advice, but they will be most useful to those just entering the field. The short final listing of granting agencies, arts organizations, and publications should serve as a starting point to anyone researching the field but falls short of encyclopedic.--David McClelland, Philadelphia Copyright 2000 Cahners Business Information.

Product Details

ISBN-13:
9781556524134
Publisher:
Chicago Review Press, Incorporated
Publication date:
09/28/2000
Pages:
160
Sales rank:
641,184
Product dimensions:
5.50(w) x 8.50(h) x 0.39(d)

Read an Excerpt

Grants

Excerpted from How to Make Money as an Artist: The 7 Winning Strategies of Successful Fine Artists by Sean Moore. Copyright © 2000. All rights reserved.

Grants

An arts grant is a gift of money (not a loan) to an artist or arts group for the purpose of advancing the cause of the artist or group. The recipients of grants must do only three things:

1. Seek out these opportunities (research),

2. Prepare the proposals to apply for the grants, and

3. Spend the money when you win the award.

The difficulty of the first two is the reason that most artists don’t get grants. Another reason is that most artists think of the need for money as a general, overall, and constant need. To get a grant you must detail a specific need, for a particular purpose, with definite limits and a precise dollar amount. This requires planning and research.

It’s OK if the purpose is self-serving, such as mounting an exhibition, creating a work of art, producing a catalog or other printed piece about your art, or studying something in the arts. Your aim can also be altruistic, such as teaching at or creating art for an arts center that serves children in need or a small museum of ethnic art. As long as your project is well defined, costs a specific amount of money that you don’t have but need, and is something you are capable of, then you’re ready to apply for a grant.

When you research grants, try to narrow your search to those where the qualifications apply to you. Many grants are given only to certain kinds of artists, such as those from a particular region, age, sex, or ethnic background. Don’t waste your time applying for any grants where you aren’t a perfect fit.

After figuring out what activity you want a grant to support and how much this activity will cost, the rest of the application process is mostly writing. Writing a grant proposal can be a challenging task. They must be tightly written, pithy, precise, and follow directions exactly. Your library and bookstores are packed with guides on how to write grant proposals. If you can’t do it with the help of these excellent guides, you can hire a grant writer. (See grants in the Marketing Resources section.)

Meet the Author


Sean Moore has exhibited nationally for more than 30 years, and his paintings are hung in private and business collections. He lives in Newton, Massachusetts.

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