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How to sell one’s art isn't taught in art schools, yet it’s an essential ingredient in getting work displayed and attracting art commissions. This straightforward guide is written for artists who want to present themselves and their work in the best possible light to the largest possible audience. Topics include creating a winning marketing package, getting a gallery, finding an artist representative, and obtaining free or low-cost advertising. Also included is a thorough resource listing that includes ...
How to sell one’s art isn't taught in art schools, yet it’s an essential ingredient in getting work displayed and attracting art commissions. This straightforward guide is written for artists who want to present themselves and their work in the best possible light to the largest possible audience. Topics include creating a winning marketing package, getting a gallery, finding an artist representative, and obtaining free or low-cost advertising. Also included is a thorough resource listing that includes inexpensive sources for slide development, contact information for artist representatives, suggestions for durable mailing packaging, and contact names for foreign news media.
Excerpted from How to Make Money as an Artist: The 7 Winning Strategies of Successful Fine Artists by Sean Moore. Copyright © 2000. All rights reserved.
An arts grant is a gift of money (not a loan) to an artist or arts group for the purpose of advancing the cause of the artist or group. The recipients of grants must do only three things:
1. Seek out these opportunities (research),
2. Prepare the proposals to apply for the grants, and
3. Spend the money when you win the award.
The difficulty of the first two is the reason that most artists don’t get grants. Another reason is that most artists think of the need for money as a general, overall, and constant need. To get a grant you must detail a specific need, for a particular purpose, with definite limits and a precise dollar amount. This requires planning and research.
It’s OK if the purpose is self-serving, such as mounting an exhibition, creating a work of art, producing a catalog or other printed piece about your art, or studying something in the arts. Your aim can also be altruistic, such as teaching at or creating art for an arts center that serves children in need or a small museum of ethnic art. As long as your project is well defined, costs a specific amount of money that you don’t have but need, and is something you are capable of, then you’re ready to apply for a grant.
When you research grants, try to narrow your search to those where the qualifications apply to you. Many grants are given only to certain kinds of artists, such as those from a particular region, age, sex, or ethnic background. Don’t waste your time applying for any grants where you aren’t a perfect fit.
After figuring out what activity you want a grant to support and how much this activity will cost, the rest of the application process is mostly writing. Writing a grant proposal can be a challenging task. They must be tightly written, pithy, precise, and follow directions exactly. Your library and bookstores are packed with guides on how to write grant proposals. If you can’t do it with the help of these excellent guides, you can hire a grant writer. (See grants in the Marketing Resources section.)
|1||Create a Winning Marketing Package||1|
|Slides and Photographs||13|
|Hiring a Professional or Art Student||14|
|Doing It Yourself||15|
|After the Slides Are Done||17|
|Business Cards and Stationery||19|
|News Releases and Press Clippings||24|
|Assembling Your Marketing Package||24|
|2||Get a Gallery||31|
|How to Find Commercial Galleries Where You Live||32|
|How to Create and Narrow Your List of Galleries to Solicit||32|
|Introducing Yourself and Your Work to Selected Galleries||34|
|How to Know If You're Ready for a Commercial Gallery||35|
|What to Do When You Get a Gallery||37|
|What to Do When You Don't Get a Gallery||37|
|Alternative Free Spaces||40|
|Some Less Obvious Venues||42|
|A Closing Note on Style||47|
|3||Join Art Clubs, Associations, and Organizations||49|
|How to Get the Most Out of Your Membership||51|
|Become a Member of Your Museum||53|
|4||Get into Juried Shows||55|
|Who's Running This Show Anyway?||55|
|How to Improve Your Odds of Getting into a Juried Show||59|
|Where to Find Calls for Entries||61|
|Art Associations or Clubs||62|
|Art School or College or University Art Departments||62|
|Arts Council Newsletters||63|
|Who's Making Money in a Juried Art Show?||63|
|How to Present Your Art When You Get into a Show||64|
|Use the Old Familiar Screw-Eyes and Wire to Hang Your Artwork||67|
|5||Advertise for Free or Very Cheaply||73|
|How to Get Your Own Free Web Site||75|
|4 Good Ways to Get Your Web Site Absolutely Free||75|
|How to Get in the Media: Advertising and Public Relations||78|
|How to Get Free Advertising Space||78|
|Sources of Mailing Lists||91|
|How to Streamline Your Mailing Process||92|
|Pamphlets and Brochures||95|
|How to Double Your Response||96|
|6||Get an Art Representative to Work for You||99|
|Corporate Art Representatives||99|
|How to Find Art Representatives That Service Corporate Accounts||100|
|Art Print Representatives||101|
|Private Client Art Representatives||101|
|Art Association Sales and Rental Programs||101|
|Public Library Rental Program||102|
|7||Making Prints and Other Ways to Leverage Your Work||105|
|Percentage for the Arts Program||106|
|Prints: How to Sell Your Art and Keep It at the Same Time||107|
|Do-It-Yourself Printing Options||109|
|Marketing Resources for the Fine Artist||117|
Posted December 10, 2010
How to Make Money as an Artist is an easy-to-use guide for the working artist. It presents a series of simple everyday steps that will help any artist overcome the popular notion that success in art is an all-or-nothing roll of the dice and to move up into a broad middle ground where most professional artists live, work and make money. In addition to his over thirty years as a painter, Sean Moore's background as an advertising art director, graphic designer, and director of marketing provides tips and clear budget-conscious directions for creating your own graphic business cards, ads, and smart-looking brochures to promote and sell your art. Straightforward instruction on how to get in shows, how to get in galleries and join arts clubs, how to ready your artwork for showing and how to do your own basic public relations for those showings. Excellent both as a starter kit for the emerging artist as well as an oft-needed jump-start for the experienced hand.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.