How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business
  • How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business
  • How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business

How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business

by Jamie Turner, Reshma Shah
     
 

View All Available Formats & Editions

This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie

See more details below

Overview

This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics:

  • What social media is not, why your first campaign failed, and what to do differently next time
  • How to think about social media, plan effectively, and set yourself up for success
  • How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them
  • How to measure brand sentiment, target market engagement, and return on investment
  • How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns

Read More

Editorial Reviews

From the Publisher

“Return on investment in social media is like the weather: Everybody talks about it, but nobody is doing anything about it. With this book, Jamie Turner and Reshma Shah set you up for success with some key fundamentals, and then give you some very specific and illustrative examples on how to calculate the ROI of your social media efforts.”

Scott Monty, Global Digital Communications, Ford Motor Company

“If you simply slap a few tools like Twitter and Facebook onto your existing marketing, you are not engaging. Social media are more than tools. But if you change your mindset, you can make money. This book is packed with information to show you how.”

David Meerman Scott, bestselling author, The New Rules of Marketing, and coauthor, Marketing Lessons from the Grateful Dead

“This book is not a self-help guide to instant riches but offers a variety of strategies and quick tips to the experienced marketer in an entertaining and light tone. Callout boxes showcase key ideas. Although not a textbook, it would be an excellent choice to complement readings in marketing courses.”

Library Journal

Library Journal
Web 2.0 has changed the way many enterprises do business. Marketing campaigns must operate on a totally new level. To stay viable, many companies have revamped their marketing strategies to take advantage of opportunities created by social media services. Turner, chief content officer for 60SecondMarketer.com, and Shah (marketing, Goizueta Business Sch., Emory Univ.) offer insights and resources for business professionals needing guidance in the new social media business environment. Web 2.0 offers an abundance of channels and interesting methods for how companies can reach customers and promote products. The authors also stress traditional marketing ideas, such as the importance of planning and measurements and the determination of campaign successes based on purchases. VERDICT This book is not a self-help guide to instant riches but offers a variety of strategies and quick tips to the experienced marketer in an entertaining and light tone. Callout boxes showcase key ideas. Although not a textbook, it would be an excellent choice to complement readings in marketing courses.—Caroline Geck, MLS, Newark, NJ

Read More

Product Details

ISBN-13:
9780132100564
Publisher:
FT Press
Publication date:
10/04/2010
Pages:
289
Product dimensions:
5.90(w) x 9.10(h) x 1.10(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >