How to Make Money with Social Media: An Insider's Guide to Using New and Emerging Media to Grow Your Business

How to Make Money with Social Media: An Insider's Guide to Using New and Emerging Media to Grow Your Business

5.0 2
by Jamie Turner, Reshma Shah
     
 

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Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing

Overview

Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their How to Make Money with Social Media, Second Edition reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and focused on exactly what you need to know.

Step by step, Turner and Shah show you how to:

  • Define the right goals, strategies, and tactics – and then successfully execute on your plan
  • Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them
  • Make the most of your resources, no matter how limited they are
  • Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms
  • Measure brand sentiment, engagement, ROI, and more – and learn the right lessons from your metrics
  • Avoid crucial pitfalls that other companies are currently encountering

Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question: "What should I do next?"

Whether you're a marketer, entrepreneur, sales leader, or student, if you want to profit from social or mobile marketing, start right here.

Product Details

ISBN-13:
9780133888331
Publisher:
Pearson FT Press
Publication date:
08/15/2014
Pages:
304
Sales rank:
1,163,742
Product dimensions:
6.00(w) x 9.10(h) x 1.00(d)

Meet the Author

Jamie Turner is an internationally recognized marketing expert and author who has helped The Coca-Cola Company, AT&T, CNN, and other global brands tackle complex business problems. He is the CEO of 60 Second Communications, a full-service marketing agency working with Samsung, The Coca-Cola Company, InterContinental Hotels Group, and others. He is also the founder of 60SecondMarketer.com, an online magazine that provides tips and techniques for marketers around the globe. He has been profiled in the world’s best-selling marketing textbook, is a regular guest on CNN and HLN, and is a keynote speaker at events, trade shows, and corporations around the globe.

Reshma Shah, Ph.D., is an Assistant Professor in the Practice of Marketing at Goizueta Business School of Emory University. She is also a founder and partner at Inflexion Point Marketing Group. Dr. Shah’s marketing insights and strategies have helped companies such as Ciba Vision, GE, IBM, Turner, The Coca-Cola Company, and UPS, among many others, improve their marketing return on investment. Her articles have appeared in several academic journals in the areas of marketing alliances and brand extensions. Dr. Shah was also the recipient of the Distinguished Educator Award at Emory University. Mr. Turner and Dr. Shah are also cofounders of ASchoolBellRings.org, a nonprofit that builds schools and educational programs for impoverished children around the globe.

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How to Make Money with Social Media: An Insider's Guide to Using New and Emerging Media to Grow Your Business 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
This is a well-written, entertaining and very practical book on how to bring the potential of social media and mobile marketing to your company. Turner and Shah have deep expertise in the subject matter. This is a must read for anyone interested in this exploding new field.
lonsafko More than 1 year ago
"How To Make Money With Social Media" answers the age old question "Where's the RIO in social media marketing?!"  Turner and Shah focus on what matters in social media and user real case studies to prove it!  Its easy to read conversation style allows the authors professional experiences shine through.  I love the action steps at the end of every chapter that makes these concepts easy to implement.  Their list of tools is awesome and this book provides the reader with the blueprint necessary for success!  I give it 5 Stars!