How to Make Real Money in Second Life: Boost Your Business, Market Your Services and Sell Your Products in the World's Hottest Virtual Community

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How to Make Real Money in Second Life: Boost Your Business, Market Your Services, and Sell Your Products in the World's Hottest Virtual Community: Boost Your Business, Market Your Services, and Sell Your Products in the World's Hottest Virtual Community

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Overview

SIGN ON. SAY HELLO.





START MAKING MONEY.





With a population in the millions and a monthly growth rate of 20 percent, Second Life® is a virtual 3-D world bursting with opportunities in areas like real estate, legal practice, and marketing, corporate connections, and people just like you. This all-in-one guide will show you, step by step, how to use Second Life as an alternative marketplace. Learn how to:



• Create a cool avatar and connect with residents

• Adapt your business for the virtual environment

• Play for profit--and bring your dreams to life

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Product Details

  • ISBN-13: 9780071508254
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 1/4/2008
  • Series: How to Make ... Ser.
  • Pages: 288
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.54 (d)

Meet the Author

Robert Freedman is president of the American Society of Business Publication Editors, a national association for advancing the professionalism of business and trade, and is also senior editor of REALTOR® Magazine.



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Table of Contents


Introduction: Welcome, Bewildered Traveler     vii
If You Haven't Heard About Second Life, You Will, So What's It All About?     1
Time to Hang Your Shingle     3
What Kind of Shingle Should You Hang?     6
The Basics, or Why People Take Their Second Chance on Second Life So Seriously     11
How You Get to This Point     14
What Do You Need To Know, and Why Do You Need to Know It?     17
Separating Yourself from Your Avatar     21
Avoiding the Third Rail of Second Life: First Steps     25
Don't Expect Too Much     26
Don't Take Away the Fun     31
A Few Words About Markets, the Law, Labor, and Banks     41
Second Life's Three Markets: Currency, Real Estate, and Equities     42
A Note on the Legal Status of Anything You Create in Second Life     45
A Quick Word on the Platform's Labor Market     47
Yes, There Are Banks     52
A Look at Some Test Models     55
The Anti-Cool Approach, Or How An Accounting Firm Becomes Hip     56
Attorney Business Development in a New Key     60
Taming the Wild West in Real Estate     64
They "Saw it in Second Life": The Real Estate Bridge from in-World to Your World     72
NotYour Teenager's Web: Leveraging the Platform to Create Pure Escapism     74
Social Internet 3.0 in 3-D Space     77
Giving Universal Design a Whole New Meaning     81
With Promo Blast, Marketing Floodgates Open     84
The Starting Point for You     91
The Bottom Line     97
Putting It All Together: One Sample Approach     98
What Harvard Business Review Thinks of All This     107
Is a Tax Audit in Your Future?     127
Ownership Vs. Terms of Service     137
Selected Second Life Early Adopters     201
Selected Second Life Development and Marketing Consultants     207
Notes     211
Index     221
Acknowledgments     229
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