How to Make Real Money Selling Books: A Complete Guide to the Book Publishers' World of Special Sales

Overview

The worldwide book market generates almost $90 billion annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops,

gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting ...

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How to Make Real Money Selling Books: A Complete Guide to the Book Publishers' World of Special Sales

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Overview

The worldwide book market generates almost $90 billion annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops,

gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more.

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Product Details

  • ISBN-13: 9780757002137
  • Publisher: Square One Publishers
  • Publication date: 6/15/2008
  • Pages: 384
  • Sales rank: 817,726
  • Product dimensions: 5.90 (w) x 8.90 (h) x 1.00 (d)

Meet the Author

Brian Jud is president of Book Marketing Works, a consulting firm established to help independent publishers market their titles to non-bookstore outlets. He is host of the television series The Book Authority, and is a regular speaker on marketing topics at IBPA’s Publishing University.

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Table of Contents

Introduction 1

1 What Is Non-Trade Marketing? 5

1 Trade versus Non-Trade Book Marketing 6

2 How Long Will Your Book Sell? 17

3 The Sectors of Non-Trade Markets 23

4 Content is King 26

5 Dual Distribution 27

6 Ask the Right Questions 29

2 Non-Trade Retail Markets 35

7 Discount Stores and Warehouse Clubs 36

8 Airport Stores 45

9 Supermarkets and Drug Stores 52

10 Cable Television Shopping Networks 58

11 Display Marketing Companies 65

12 Museums, Zoos, Aquariums, and Parks 70

13 Gift Shops 83

14 Specialty Stores 89

15 Book Clubs 99

16 Catalog Marketing 104

3 Non-Trade Non-Retail Markets 111

17 Businesses 112

18 Associations 127

19 The Academic Market 137

20 Government Agencies 149

21 Military Marketplace 159

22 Libraries 175

4 Do Your Homework Before You Start Selling 197

23 Define Your Target Buyers 198

24 Segment the Mass Market 201

25 Understand Your Competition and Differentiate Your Title 207

26 Conduct Simple Market Research 210

27 Perform Basic Test Marketing 215

28 Find Potential Buyers 220

29 Qualify, Classify, and Prioritize Your List of Potential Buyers 225

30 Match Benefits to Buyers 228

5 Start Selling 233

31 Utilizing Distribution Partners 233

32 Making the Initial Phone Call 240

33 Creating a Personal Sales Kit 245

34 Negotiating 253

6 Promoting to Non-Trade Buyers 259

35 Seek Niche Reviews 259

36 Raise Awareness through Niche Media 263

37 Get Endorsements 267

38 Participate in Award Competitions 271

39 Implement Effective Mail-Order Campaigns 274

40 Sell Books through Speaking Engagements 279

41 Conduct Author Events 284

42 Attend Trade Shows 288

43 Use the Internet to YourAdvantage 297

7 Putting It All Together 305

44 Create a Compromise between Buyers' Wants and Needs and Your Own 305

45 Write a Business Plan 307

46 Set up a Publication Timeline 310

47 Prepare Yourself Mentally 314

48 Case Studies 317

Conclusion 323

Appendices 325

About the Author 330

Resources 331

Index 365

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  • Posted March 19, 2012

    "Wow! Brian Jud's book, How to Make Real Money Selling Boo


    "Wow! Brian Jud's book, How to Make Real Money Selling Books (without worrying about returns), really opened my eyes to the possibilities for beyond the book store sales. Like many other authors, I placed my focus originally on making sales of one or two books at a time online, at book signings, or selling books after a talk. It never occurred to me that I could sell my books by the hundreds or even thousands. Unlike many other books filled with lots of marketing "sizzle" Brian Jud's book is filled with "steak" of the informational variety that will provide hundreds of leads and contacts directly to organizations and businesses that may be interested in buying your book by the case. In addition, I found myself using Jud's ideas to hitchhike into new ideas that worked for my book topic. If you are a writer and you want to sell thousands of books, you need to get a copy of Brian Jud's How to Make Real Money Selling Books (without worrying about returns) and make it a reference for success in your daily book marketing effort."
    ~Rik Feeney / Author: Writing Books for Fun, Fame & Fortune!

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