How to Manage a Successful Press Conference

How to Manage a Successful Press Conference

by Ralf Leinemann, Elena Baikaltseva
     
 

ISBN-10: 0566087278

ISBN-13: 9780566087271

Pub. Date: 10/26/2006

Publisher: Taylor & Francis

How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the whole range of activities necessary for success, from the basics through to advanced issues such as managing press expectations across borders and cultures.

Overview

How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the whole range of activities necessary for success, from the basics through to advanced issues such as managing press expectations across borders and cultures.

Product Details

ISBN-13:
9780566087271
Publisher:
Taylor & Francis
Publication date:
10/26/2006
Edition description:
1
Pages:
266
Product dimensions:
6.70(w) x 9.50(h) x 0.80(d)

Table of Contents

Part I Introduction: Why is a press conference special?; PR tools; Types of press conferences; PR plan. Part II Basics and Processes: Planning; Embargo date; Invitation and registration; Format of a press event; Participants; Agency support; Financial aspects; Venue selection. Part III Content and Speaker Support: Content - From Hell to Heaven; Preparation of spokespeople; Speech writing; Tips for spokespeople. Part IV At the Event: The atmosphere at a press conference; Event branding; Decoration; Registration desk; Badges; Press room; Press kit; Interviews; The appropriate give away. Part V After the Event: Feedback collection; After the event; Media analysis. Appendices: Checklist for preview trip; Cultural influences; Views of a journalist; Industry analyst briefings; Detailed cost breakdown; Online press conferences; References; Index.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >