How to Market a Book

( 2 )

Overview

You've written a book-now what??

Whether you've recently self-published, have just gotten a book deal with a big publisher, your book is out, or anywhere in between, you probably know one thing-you need a website, and you need to be promoting yourself on a regular basis on social media.

But-how? You're exhausted from having written the book, and frankly, you don't want to learn about websites, and social media, and networking, and getting ...

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How to Market a Book

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Overview

You've written a book-now what??

Whether you've recently self-published, have just gotten a book deal with a big publisher, your book is out, or anywhere in between, you probably know one thing-you need a website, and you need to be promoting yourself on a regular basis on social media.

But-how? You're exhausted from having written the book, and frankly, you don't want to learn about websites, and social media, and networking, and getting yourself out there. You're kind of just wishing someone will come along and either do everything for you, or at least explain to you step by step, in plain English, how to do these things and why they're important.

That's where we come in. We are a book publisher and an author/ marketer, respectively. We know that the difference between a successful author, and one who is not, (especially in this day and age) is a strong online presence, and we're going to help you develop one. Here's some stuff we cover:

--Author websites
--Importance of marketing
--Marketing through social networking (i.e. Twitter is not just for teenagers)
--Pitching to traditional press
--Finding groups of people who read what you write

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Product Details

  • ISBN-13: 9781935961314
  • Publisher: Libertary Co.
  • Publication date: 5/31/2012
  • Pages: 136
  • Sales rank: 841,219
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.32 (d)

Meet the Author

Lori Culwell is the author of five books, including Hollywood Car Wash, a novel that was originally self-published, then was acquired by Simon & Schuster and re-released. She is the owner of Get Creative, Inc, a consulting company specializing in search-engine friendly content, and of BookPromotion.com, dedicated to providing authors with user-friendly websites, social media education, and book blogger outreach. Find her on Twitter @loriculwell or at www.LoriCulwell.com

Katherine is the Chief Marketing Officer and co-founder of Booktrope Publishing. Prior to Booktrope, her background was primarily in technology and online marketing in both Seattle and California, working at companies such as NetApp, ADIC and Siemens. Her life-long love of books, and a desire to bring a new type of focus to marketing them, had her join forces to create Booktrope. She is the co-author of “How to Market a Book” and is on the University of Washington’s Digital Publishing Certificate Program advisory board. She has also worked as an actress, and a corporate trainer. She holds a Bachelor of Fine Arts degree in theater from the University of Southern California. Katherine currently lives in Fall City, WA with her canine and human family members.
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Sort by: Showing all of 2 Customer Reviews
  • Posted August 31, 2012

    more from this reviewer

    Reviewed by Karen P. for Readers Favorite Authors Lori Culwell

    Reviewed by Karen P. for Readers Favorite

    Authors Lori Culwell and Katherine Sears have written a marvelous 'How To' book for writers wanting to know how to get their book known to the public. In "How to Market a Book", the reader is exposed to the various facets of marketing. First, the necessity of the author's personal involvement in marketing is stressed as a critical factor. Then, the reader is introduced to how to set up a good website in order to begin to market the finished book. Social media profiles such as Facebook, Linkedin and Twitter are explained and the reader is tutored and given additional links in order to begin to weave through the fog of entering social media profiles in order to entice readers. For those needing to place their books on the various booksites (Amazon, Barnes and Noble, Boodreads, Library Thing, Shelfari), there are step-by-step instructions as to how to get on the sites, develop an author page, add a blog and then take care of managing their sales.

    The clarity of the book will be a joy for readers not readily familiar with the navigation of social media networking. For readers unfamiliar with things such as hashtags, symbols and retweeting, there are explanations of the importance of keeping track of who is following your posts and how to "unfollow" those not positive in contributing to your own marketing goals as an author. In case there are disbelievers, the authors have given a personal experience. They wrote a fiction novel, self-published it and by using the techniques described in the book were able to get a major publisher to buy the book and re-release it.

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  • Anonymous

    Posted October 10, 2012

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