How to Market to Consumers: 10 Ways to Win

How to Market to Consumers: 10 Ways to Win

by John A. Quelch
     
 

Ten sure-fire methods to market your product or service in today's competitive environment. Addresses current changes in consumer demographics and lifestyles, and describes recent developments in strategic thinking and how they affect marketing. Also addresses the globalization paradox, in which marketers launch products on an international scale, as they customize

Overview

Ten sure-fire methods to market your product or service in today's competitive environment. Addresses current changes in consumer demographics and lifestyles, and describes recent developments in strategic thinking and how they affect marketing. Also addresses the globalization paradox, in which marketers launch products on an international scale, as they customize products and develop localized marketing campaigns with the aid of information systems. Covers quality marketing, dual marketing, premium marketing, licensing, nonstore marketing, point-of-sale marketing, promotions, and local marketing.

Product Details

ISBN-13:
9780471618539
Publisher:
Wiley
Publication date:
01/17/1989
Pages:
224
Product dimensions:
6.26(w) x 9.29(h) x 0.71(d)

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