This book is a companion to the best-selling, How to Start a Foreclosure Cleanup Business book. It tells you everything you need to know to successfully market your foreclosure cleaning business.
Whether you are a seasoned business professional or a new business owner, the free and low-cost techniques and samples included will help you to grow your foreclosure cleaning business as fast or as slow as you want.
By Customer Demand: As with the first book, How to Start a Foreclosure Cleanup Business, this one was written because of customer demand. So many who bought the first ebook wanted more detail on how to go about acquiring clients for their foreclosure cleaning business. So within, I lay out all the free and low-cost ways I’ve used for years to get clients as a realtor and foreclosure cleaning business owner.
Marketing is a skill – a skill that must be developed to succeed in any business. As the title says, I only discuss shoestring, ie, free and low-cost marketing methods. This is because I know firsthand that most small business owners who are just starting out have little or no money to market. But, that shouldn’t stop you from starting a business!
With the advent of the internet –- and especially in this type of business -– getting clients has never been easier or cheaper. Once you finish this ebook, you will have everything you need to effectively and cost consciously grow your foreclosure cleanup business.
PART II: INDUSTRY SPECIFIC MARKETING, PAGE 72
How to Find and Market to Realtors Who Handle Foreclosures, Page 73
How to Find and Market to Mortgage Brokers/Loan Officers, Page 76
How to Find and Market to the REO Department of Banks, Page 78
How to Find and Market to Real Estate Investors, Page 80
How to Find and Market to Homeowner Associations, Page 82
How to Find and Market to “The Competition”, Page 84
Other Ways to Market, Page 88
PART III: SPECIAL REPORTS, PAGE 91
Report #1: The 5 Biggest Marketing Mistakes Most Small Biz Owners Make, Page 92
Report #2: Automating Your Marketing Plan, Page 94
Report #3: Go Surfing to Increase Sales . . . Internet surfing, that is!, Page 97
PART IV: SAMPLES OF MARKETING MATERIALS, PAGE 100
SAMPLE #1: Sales Letter to Realtors (Residential), Page 101
SAMPLE #2: Sales Letter to Realtors (Commercial), Page 102
SAMPLE #3: Postcard Sample, Page 103
SAMPLE #4: Business Card Samples, Page 105
SAMPLE #5: Flier Sample, to Realtors (Commercial and Residential), Page 106
SAMPLE #6: Marketing Email to Realtors, Residential, Page 107
SAMPLE #7: Marketing Email to Realtors, Commercial, Page 108
SAMPLE #8: Marketing Email to Real Estate Brokers, Commercial, Page 109
SAMPLE #9: Marketing Email to Real Estate Brokers (Residential & Comml), Page 110
SAMPLE #10: Marketing Email to Real Estate Investors, Page 111
SAMPLE #11: Marketing Email to Landlords (Residential), Page 112
SAMPLE #12: Marketing Email to REO Departments of Banks, Page 113
SAMPLE #13: Marketing Email to Mortgage Companies, Page 114
SAMPLE #14: Marketing Email to Industry Contacts, Page115
SAMPLE #15: Marketing Email to HUD Mgmt and Maintenance Contractors, Page 116
Bonus Section: How to Find HUD Contacts in Your Geographic Area, Page117
SAMPLE #16: Online Classified Ad for Foreclosure Cleanup Work, Page 127
SAMPLE #17: Online Classified Ad for Real Estate Cleanup Work, Page 128
SAMPLE #18: Sample Newsletter to Realtors, Page 129
SAMPLE #19: Press Release Query Email to Send to Local Media Outlets, Page 130
SAMPLE #20: Blog Marketing – Email Sent to Realtors to Promote RE Blog, Page 131
SAMPLE #21: Bonus Marketing Sample – Ltr to City/County Commissioners, Page 132
Cassandra Black is a Foreclosure Cleanup Business Consultant, the Author of How to Start a Foreclosure Cleanup Business, and several other foreclosure cleaning, property preservation and mortgage field services books, reports and forms available via Stone Cottage Books and Barnes & Noble. She is also CEO of Foreclosure Cleanup, LLC.