How to Mind-Read Your Customers: Using Insights from Psychology to Increase Sales and Develop Better Business Relationshipsby David P. Snyder
"What's the most important factor in becoming a successful salesperson? Is it ambition and drive? Maybe it's enthusiasm. Or, maybe, success in sales just boils down to good old-fashioned hard work.
While all of these things no doubt contribute to sales success, the real key, according to David Snyder, is understanding and/head>