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How to Mind-Read Your Customers: Using Insights from Psychology to Increase Sales and Develop Better Business Relationships
     

How to Mind-Read Your Customers: Using Insights from Psychology to Increase Sales and Develop Better Business Relationships

by David P. Snyder
 
"What's the most important factor in becoming a successful salesperson? Is it ambition and drive? Maybe it's enthusiasm. Or, maybe, success in sales just boils down to good old-fashioned hard work.
While all of these things no doubt contribute to sales success, the real key, according to David Snyder, is understanding and knowing how to read different personality

Overview

"What's the most important factor in becoming a successful salesperson? Is it ambition and drive? Maybe it's enthusiasm. Or, maybe, success in sales just boils down to good old-fashioned hard work.
While all of these things no doubt contribute to sales success, the real key, according to David Snyder, is understanding and knowing how to read different personality types--including one's own. How to Mind-Read Your Customers, which is based on Snyder's popular seminar, shows readers how to use the principles of behavioral psychology (made easy and accessible) to master the art and science of salesmanship. Using the book's wealth of useful ideas and tools, readers will:
* Gain insight into their own personalities
* Identify their strengths and weaknesses
* Gain a better understanding of themselves
* Understand and relate better to others
* Size up people as early as the first phone conversation
* Improve relationships with customers
* Enhance teamwork
* Eliminate mistakes in communication
* Make a great first impression
* Increase sales!
Innovative and empowering, yet down-to-earth and humorous, this book is an invaluable resource for anyone in sales, marketing, or customer service on how to take selling skills to the next level."

Product Details

ISBN-13:
9780814405994
Publisher:
AMACOM
Publication date:
06/26/2001
Edition description:
2ND
Pages:
224
Sales rank:
741,002
Product dimensions:
6.00(w) x 9.00(h) x 0.50(d)

Meet the Author

David P. Snyder is Chairman and CEO of Snyder, Inc., and specializes in new business strategy implementation and training for a national client base. He also runs businesses in fields as diverse as marketing strategy, sales training, education research, curriculum development, and entertainment. He resides primarily in North Carolina.

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