How To Name Your Business

by R. Scott Alvord, Keither Alvord (Illustrator), Jerry Jozwiak (Illustrator), Tenaya Jacobson (Editor), Sharon Mahany (Editor)

Overview

When starting a new business, selecting a perfect business name that resonates with your customers is essential. Naming a business incorrectly can hurt your start up success, kill your growth, and crush you with lawsuits. This book is filled with valuable information that takes you through important aspects and considerations of business naming conventions, narrowing down your options to the absolutely perfect business name for your new company. These techniques work with naming your company's products and services as well. The book links to an accompanying website that is filled with additional examples, resources, and up-to-date material to further assist you with your business name and tagline.
Many books claim to help you select the perfect business name, but very few are written by experienced business professionals who do this type of work in real life. Award-winning, multi-business owner, R. Scott Alvord, holds an MBA-MCA degree, owns multiple businesses, and is a respected business consultant/trainer. He shares this somewhat humorous, well-researched, goldmine of business naming strategies to entrepreneurs and business startups. You are going to love this book!

Product Details

BN ID:	2940150972223
Publisher:	Advanced Publishing Concepts
Publication date:	07/21/2015
Sold by:	Barnes & Noble
Format:	eBook
File size:	5 MB

About the Author

R. Scott Alvord earned his Masters of Business Administration (MBA-MCA) from California State University Sacramento (where he was elected to the Beta Gamma Sigma Honor Society, the highest award a business graduate student can receive). Prior to this, he earned a BS in Computer Science from Pacific Union College.

Scott built his first business, a software development company, immediately after graduating with his first degree. He then transitioned the company into a part-time consulting company as he took a full-time, 18-year gig as a technical manager at the corporate office of a large healthcare company (20 hospitals and 17,000+ employees). He resigned upon the opening of his new restaurant as he morphed his award-winning software business into a business and technical consulting company, Advanced Development Concepts, LLC. Later he partnered with a buddy and formed an S-Corporation for a Christian networking business. At the time of writing this book, Scott owned and operated four businesses, and was in the process of selling one and starting a new one.

As a speaker, he has given presentations to thousands of people and helped hundreds of businesses start-up or perform at a higher level.

Experienced at evaluating and helping organizations maximize their competitiveness, service, and quality, Scott has evaluated both companies and governments for the prestigious CAPE (California Awards for Performance Excellence, the state's version of the prestigious Malcolm Baldrige Quality Awards). Scott was a Senior Examiner.

He serves his local community through numerous volunteer positions. As President of the Downtown Roseville Merchants, Inc. from 2006 to 2015, he worked heavily on downtown revitalization teams to help change the once-blighted downtown business community into a regional destination. He's active in numerous boards from his local neighborhood association board (currently president), a regional neighborhood oversight board, to business networking groups, to the city's Parks & Recreation Commission (currently chair).

Scott's leadership has earned him numerous community accolades. His regional community voted him #1 "Favorite Business Person" and #1 "Favorite Civic Leader" and he was a finalist as Business Person of the Year 2015.