How to Open a Financially Successful Bakery / Edition 1

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More About This Textbook


The small bakeries that are popping up every where in this country can be started with a low investment compared to other food business, and can be highly profitable! This is the A-to-Z guide to making it in your own small bakery! Learn the expert tips, tricks, and a vast gold mine of crucial how-to information you just can't find anywhere else. This is a perfect book for entrepreneurs, schools, colleges and technical training centers. This detailed text contains all the information you will ever need to needed to start, operate, and manage a highly profitable bakery.

While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan, how to buy and (sell) a bakery, basic cost control systems, profitable product planning, sample floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, successful food & beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines. Never before has so much practical information about the bakery business been offered in one book.

This is an ideal guide new for comers to the business as well as experienced operators. In addition to basic operational practices this book will demonstrate show how to: increase impulse sales and improve presentation, utilize merchandising fixtures and techniques, cross merchandising, point of purchase materials, how to develop a product sampling program.  The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version.  It may be obtained separately by contacting Atlantic Publishing Group at

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed.

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Product Details

  • ISBN-13: 9780910627337
  • Publisher: Atlantic Publishing Group Inc.
  • Publication date: 1/12/2004
  • Edition description: Book With CD-Rom
  • Edition number: 1
  • Pages: 288
  • Sales rank: 348,541
  • Product dimensions: 5.30 (w) x 7.90 (h) x 0.80 (d)

Customer Reviews

Average Rating 3.5
( 9 )
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Sort by: Showing all of 9 Customer Reviews
  • Anonymous

    Posted January 3, 2006

    cookie-cutter approach

    WARNING: This book takes a cookie-cutter approach (no pun intended) to starting a bakery and is frankly a purely LAZY endeavor on the part of the authors. Most of the book is general information on opening ANY retail establishment and running a business, including tax information, labor laws, employer relations, marketing, picking a location, etc. And the only six pages that would seem to have useful information, like the type of equipment you need, the layout of your bakery, and more are shallow at best with few details. Instead the authors, instead of actually writing about running a bakery, refer the reader to website after website. Also there is absolutely no information on planning production schedules, how to streamline the work in the kitchen and how to prioritize your work schedule, how many cookie racks, cooling racks, trays ovens you'll need -- which are all vital action items for running any food establishment. In fact the little salient information there is in this book could have been summarized in a brochure or a pamphlet. If I had wanted to buy a book on running a general retail business I would have bought one. Save your money and look elsewhere.

    4 out of 5 people found this review helpful.

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  • Anonymous

    Posted April 19, 2006

    Good book

    Though this book is packed with loads of information, the layout is not as simple to use and understand as it could be but still packs a punch. Much of the information that is given is useful in any business that is opened. The test at the beginning to see if someone is cut out to be an entrepreneur is very valuable. Explains the ends and out of how to start a bakery from the beginning, starting with the initial investment and helping the reader to understand how to get others to invest in their idea. It lays out the basics of writing a successful business plan and how to deal with both the employees and the customers. Also, it goes into detail on how what equipment a bakery needs and marketing strategies as well as how to make the environment safe and stand up the health inspections. Though the CD-ROM has many forms and other information that can be used, the book lacks details that are readily understandable on pricing and on how to use some of the forms. The section on pricing is easy for someone who has been in business to understand but for the newcomer, it may be slightly confusing. This is the problem with the forms also. Overall, the book would be very beneficial to someone who is looking into starting a bakery. There is enough information in the areas which seem to be lacking to get a person started in the business. The areas lacking mean there will be slightly more trial and error when opening the business.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted April 11, 2006

    Excellent Resource

    Opening any new business is a daunting task and there are always a myriad of informational sources from which to choose. This self-titled ¿A-to-Z guide¿ is a great first step. Although the text size is perhaps slightly too small for those of us over 40, the information is worthwhile and practical. Packaged with a CD-ROM, this book should be treated as a bound check-list rather than an actual instructional manual. The flow is smooth and the transition from subject to subject is carefully orchestrated. The most helpful chapters include ¿Successful Employee Relations & Labor Cost Control¿, ¿Your Customers¿, and ¿Public Relations¿ ¿ as these subjects seem to be glossed over in similarly promoted texts. As someone concerned with our environment, I was certainly pleased to see a section on incorporating green materials and designs into a new or renovated bakery. Any soon-to-be bakery owner will find the best feature of the CD to be the Bakery Plan section. This document outlines valuable information on pricing & sales strategies as well as advertising and marketing considerations. The Sample Business Plan is an excellent template for those uninitiated with basic business forms. I was excited to find the Bakery Supply List, also on the CD ¿ but was disappointed in the structure this alphabetical list would be more user-friendly if the items were categorized in a more organized manner. Overall this book is certainly worth the asking price but could be slightly improved with minor modifications.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted April 12, 2006

    Great Book

    ¿How to Create a Financially Successful Bakery¿ bakery by Sharon L. Fuller and Douglas R. Brown is an excellent choice for anyone thinking about opening up their very own bakery. It presents a number of things to consider. From weighing the pros and cons of different bakery locations to selecting a menu and from possibly serving meals, coffee, and ice cream to deciding to buy or lease baking equipment, the authors of this book gave me a plenty to think about before I dive into the food industry. It is a great basic resource for anyone looking to own their own food industry business. In addition to bringing up several points to consider, the authors also direct readers to a number of helpful resources and they guide readers to seek out individualized information from local sources, such as the local health department, fire department, and more. I found the chapters on hiring the staff and getting set up with suppliers to be the most helpful. Sometimes when you are new to an industry it can be hard to know where to start. Thanks to ¿How to Create a Financially Successful Bakery¿ I now know what needs to get done. The accompanying CD-ROM is also a great resource. On it are a number of sample business plans and related Microsoft Word documents that anyone can alter and use for their own start up business. While the book does offer great insight into the industry, it is by no means an in-depth, step-by-step guide to owning your own bakery.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted May 8, 2006

    Honest Straightforward Information

    ¿HOW TO OPEN A FINANCIALLY SUCCESSFUL BAKERY¿ by Sharon L. Fullen and Douglas R. Brown. From start to finish this book will help to solidify your view of opening a bakery and the work that it will require. The authors do not sugar coat the process of opening and running a bakery. They give honest straightforward information to help you be as successful as possible. This book is comprehensive look at the bakery business. Starting with the financial and real estate technicalities. Then moving into more technical aspect of running a bakery business. The section on customers was especially interesting. Many people want to start a new bakery and are unprepared to identify whom their customers are this book is excellent in helping to narrow down your customer base. The authors also talk about ways of getting new customers in your doors. Beyond marketing ¿How to Open a Financially Successful Bakery¿ goes into public relations and even menu planning to help make your newly opened Bakery an absolute success. This is a great overview of all the areas of concern when opening a new bakery. The authors have gone to great lengths to provide the highest standard of information. To make this book even better, it comes with a CD that contains over 30 forms for the operations of your new financially successful bakery. There are forms on general management issues, food safety issues, and even employee training. ¿How to Open a Financially Successful Bakery¿ is a great starter book for anyone considering opening his or her own bakery business.

    0 out of 2 people found this review helpful.

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  • Anonymous

    Posted July 9, 2004

    The Cd Rom is superb

    The book is great and the most updated on the subject - but the CD rom included with the book is superb and a very nice added bonus! It contains a full 50+ page business plan in Word for easy editing with financial statements, over 50 customized forms for your use in PDF format, and a check list of thousands of items you need to open - these are all bonus items included on the CD ROM !!! We have looked at other business plans and software and all were over $100.00 - this is a great value - my only comment is the book is so packed with info. the type size is a little small for my aging eyes...

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  • Anonymous

    Posted November 3, 2009

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  • Anonymous

    Posted October 12, 2009

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  • Anonymous

    Posted September 13, 2009

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