How to Open a Financially Successful Specialty Retail & Gourmet Foods Shop

How to Open a Financially Successful Specialty Retail & Gourmet Foods Shop

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by Sharon L. Fullen, Douglas R. Brown

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The $20 billion gourmet market is nearly recession-proof. In fact, experts indicate that gourmet products actually do better in uncertain times like these as consumers seek out affordable luxuries. If you plan to open a specialty retail store, or perhaps a small store inside an existing retail space then this book is a must. Although gourmet foods command a price

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The $20 billion gourmet market is nearly recession-proof. In fact, experts indicate that gourmet products actually do better in uncertain times like these as consumers seek out affordable luxuries. If you plan to open a specialty retail store, or perhaps a small store inside an existing retail space then this book is a must. Although gourmet foods command a price double and up to ten times higher than that of grocery store brands, there are those consumers that are content and look to pay a premium price for premium items. This book shows how, with minimal effort and a small investment compared to other food businesses, how you can start your own specialty retail store and be highly profitable!

This is the A-to-Z guide to making it in your own store. Learn the expert tips, tricks, and a vast gold mine of crucial how-to information you just can't find anywhere else. This is a perfect book for entrepreneurs, schools, colleges and technical training centers. This detailed text contains all the information you will ever need to needed to start, operate, and manage a highly profitable specialty store.

While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan (The Companion CD-ROM has the actual business plan you can use in MS Word TM), how to buy and sell a store, basic cost control systems, profitable product planning, sample floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, successful food & beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines. Never before has so much practical information about the specialty store business been offered in one book.

This is an ideal guide new for comers to the business as well as experienced operators. In addition to basic operational practices this book will demonstrate show how to: increase impulse sales and improve presentation, utilize merchandising fixtures and techniques, cross merchandising, point of purchase materials, how to develop a product sampling program.   The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version.  It may be obtained separately by contacting Atlantic Publishing Group at

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed.

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Product Details

Atlantic Publishing Group Inc.
Publication date:
Edition description:
Book With CD-Rom
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Product dimensions:
5.10(w) x 7.90(h) x 0.80(d)

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How to Open a Financially Successful Specialty Retail & Gourmet Foods Shop 5 out of 5 based on 0 ratings. 5 reviews.
Guest More than 1 year ago
¿HOW TO OPEN A FINANCIALLY SUCCESSFUL RETAIL & GOURMET FOODS SHOP¿ by Sharon L. Fullen and Douglas R. Brown. Starting your own business can be extremely scary, it doesn¿t matter what type of business it is. If you are interested in starting a specialty foods shop it can be even scarier because of the lack of competent information available. ¿How to Open a Financially Successful Specialty Retail & Gourmet Foods Shop¿ is one of the most comprehensive books of its kind in the market place. The authors are great at introducing the reader to all aspects of starting their own shop. The book is written in an easy to understand conversational tone. With sections specifically on goal setting this book is geared toward the new entrepreneur that does not have past business start up experience. Read this book before going even considering opening a specialty retail or gourmet foods shop. Many aspects of operating a specialty business can be overlooking in the heat of your ambitions. This book will guide you in identifying all the major areas of concern before you put up all your money and invest months of your time. The book also comes with a CD that contains pre-written documents that will be very useful in starting and operating your business. This book is highly recommended to anyone who wants to know more about the gourmet foods industry and of course to people interested in starting their own specialty foods shop.
Guest More than 1 year ago
The book begins with an overview of what a gourmet shop consists of and how much energy is needed in order to successfully run one. This book gives a complete picture of everything that is needed to run a successful gourmet store. It is comprehensive enough for someone who has never opened a business before to easily start a shop. It goes into great details of the initial costs and strategies that will be needed at start up. There is even a special section on franchising and writing a business plan. Other areas include taxes, laws, licenses, and insurances that will be needed. There are also skillfully crafted chapters which focus two main areas employee relations and customers including marketing and public relations. There are chapters that center on the equipment that may be needed and the types of product that can be used in the store. A CD-ROM completes the book, with many forms that can help anyone who goes into business. There are even sections that deal with cash flow and financial management as well as purchasing. This book offers a comprehensive overview on many of how to start a Specialty Retail business and with the step by step process, anyone can be successful.
Guest More than 1 year ago
¿How to Open a Financially Successful Specialty Retail and Gourmet Foods Shop¿ is a great read for anyone looking to own their own specialty or niche store. From selling only jam to selling complex kitchen gadgets, this book is great for anyone looking to delve into any niche market. The authors take readers through a number of get ready steps. They include, among other things, picking location, deciding what merchandise to carry, identifying the target audience, writing a business plan, filing the loan application, and getting the necessities (such as company name, licenses, insurance, etc.). I love that the book details every thing I would need to know about opening a specialty business. It even discusses decorating tips, hiring a staff, marketing the business, and creating a press kit. Because the book covers so much, it tends to cover only the basics of all the topics. It does not go really in-depth on most items, so if you are looking for some exact how-to guide, this book probably is not for you. The book also comes with a handy cd-rom that provides sample business plans and other worksheets that I found very helpful. You can easily take the business plan and modify it to suit your start-up business. In addition, there are a number of great resources listed within the pages of the book that any new business owner would find beneficial.
Guest More than 1 year ago
Perhaps the best piece of information in this handy guide by Sharon Fullen and Douglas Brown is found on the first couple of pages: make sure your heart is in before you take the leap. They offer nuggets of advice to test your mettle such as coming up with a short ¿elevator pitch¿ to capture the essence of your dream and how valuable careful research becomes if you want to discover your true ¿niche¿ market. Information on buying a franchise or starting from scratch, financial avenues to consider and a good outline for a business plan quickly follows. Other chapters present the importance of customer service, successful marketing tips and how to deliver a top-notch public relation campaign that attracts repeat business. You will also discover that the basic mechanics of running a business are not ignored with sections devoted to purchasing, buying appropriate equipment, staffing, finding user-friendly software, monitoring inventory, managing cash flow and creating ambience in the public areas of the shop. The CD-ROM contains much of the same information found in the book, but does included printable business forms for home and office use, a supply list, as well as a more detailed business plan to use as your own template. Overall this book is very user-friendly, offers quality advice and presents up-to-date information. An important resource you will be able to refer to for many years.
Guest More than 1 year ago
The book is great and the most updated on the subject - but the CD rom included with the book is superb and a very nice added bonus! It contains a full 50+ page business plan in Word for easy editing with financial statements, over 50 customized forms for your use in PDF format, and a check list of thousands of items you need to open - these are all bonus items included on the CD ROM !!! We have looked at other business plans and software and all were over $100.00 - this is a great value - my only comment is the book is so packed with info. the type size is a little small for my aging eyes...