How to Open and Operate a Financially Successful Web Site Design Business: With Companion CD-ROM


The Pricing & Ethical Guidelines Handbook published by the Graphic Arts Guild reports that the average cost of designing a Web site for a small corporation can range from $7,750 to $15,000. It is incredibly easy to see the enormous profit potential.

Web design businesses can be run part- or full-time and can easily be started in your own home. As such, they are one of the fastest growing segments of the Internet economy.

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The Pricing & Ethical Guidelines Handbook published by the Graphic Arts Guild reports that the average cost of designing a Web site for a small corporation can range from $7,750 to $15,000. It is incredibly easy to see the enormous profit potential.

Web design businesses can be run part- or full-time and can easily be started in your own home. As such, they are one of the fastest growing segments of the Internet economy.

Here is the manual you need to cash in on this highly profitable segment of the industry. This book is a comprehensive and detailed study of the business side of Web site design. It should be studied by anyone investigating the opportunities of opening a Web design business and will arm you with everything you need, including sample business forms, contracts, worksheets and checklists for planning, opening, and running day-to-day operations, plans and layouts, and dozens of other valuable, time-saving tools that no entrepreneur should be without.

While providing detailed instructions and examples, the author leads you through finding a location that will bring success, drawing up a winning business plan (the Companion CD-ROM has the actual business plan that can be used in MS Word), buying (and selling) a Web design store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copy writing, hiring and firing employees, motivating workers, managing and training employees, accounting procedures, successful budgeting, and profit planning development.

By reading this book, you will become knowledgeable about basic cost control systems, retail math and pricing issues, Web site plans and diagrams, software and equipment layout and planning, legal concerns, sales and marketing techniques, IRS reporting requirements, customer service, direct sales, monthly profit and loss statements, tax preparation, public relations, general management skills, low and no cost ways to satisfy customers and build sales, and low cost internal marketing ideas, as well as thousands of great tips and useful guidelines. The manual delivers hundreds of innovative ways to streamline your business.

Learn new ways to make your operation run smoother and increase performance. Business owners will appreciate this valuable resource and reference it in their daily activities as a source for ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied. The Companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use.   The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version.  It may be obtained separately by contacting Atlantic Publishing Group at

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed.

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Product Details

  • ISBN-13: 9781601381439
  • Publisher: Atlantic Publishing Group Inc.
  • Publication date: 6/18/2009
  • Pages: 384
  • Sales rank: 1,182,002
  • Product dimensions: 5.90 (w) x 8.90 (h) x 1.10 (d)

Table of Contents

Foreword 11

Introduction 15

Chapter 1 Web Design 101 19

A Brief History of the Internet 20

The General Structure of the Internet 22

Internet Users as Your Clients 23

Chapter 2 Business Basics: A Plan to Get You Started 31

Defining Your Business Objectives 32

Positioning Your Company 34

Sizing Up and Weighing In 35

Maintaining Realistic Expectations 37

The Many Hats of the Web Designer 39

Putting It Together: Creating an Efficient Business & Marketing Plan 41

Performing a Market Analysis 42

Establishing Business Objectives 45

Establishing Marketing Strategies 47

Creating an Effective Business Plan 48

Starting Your Own Business 56

Employer Identification Number & Business Licenses 58

Chapter Resources 64

Chapter 3 The Brain's Right Side: Creativity in Web Design 69

The Challenge of Web Site Design 70

Establishing an Online Brand 72

Creativity and Planning 73

Dynamic versus Static Web Site Design 82

Implementing Web Design Fundamentals 85

Tools of the Trade 90

Chapter Resources 96

Chapter 4 Web Design for Business: The Virtual Storefront 97

Define the Purpose of Your Design Project 98

Hosting and Page Layout Considerations 104

Electronic Commerce and Shopping Carts 107

Incorporating Content in Web Site Design 111

Chapter Resources 124

Chapter 5 Planning Your Business Web Site & Location 133

Planning Your Own Web Site 134

Key Design Techniques to Support Your Online Presence 135

When in Doubt, Automate 142

Chapter Resources 148

Chapter 6 Pricing and the Prepackaged Deal 149

Pricing Your Price 150

Reasonable Rates and Common Mistakes 157

Package Planning: Deals to Offer Your Customers161

Chapter Resources 163

Chapter 7 The Art of the Sale from Opener to Close 165

Opening the Dialogue 166

Presenting a Portfolio 167

The Ace Presentation 169

The Art of Body Language & the Interview 170

The Art of the Proposal 177

Calls to Action 178

Chapter Resources 179

Chapter 8 Facing Your Competition and Stacking the Odds 181

What is in a Name? Basic Branding as a Competitive Tool 181

Personality in Branding 188

Moving With the Times 190

Chapter Resources 193

Chapter 9 Media Kits and Campaigns That Work 195

Target Practice 195

Systematic Marketing Management 205

How to Market: Building Efficiency with Style 207

Follow-Up That Sells 210

Great Works of Literature: Sales and Marketing Material 212

Practice What You Preach: Market Your Business Online 218

Chapter Resources 225

Chapter 10 Bookkeeping and Budgeting to Keep You in the Black 227

Poor Money Management From Zero to Golden: Building a Sound Budget 227

Accounting Systems and How to Use Them 231

Chapter Resources 234

Statement of Work/Contract 242

Web design Services Contracy 243

Confidentiality and Nondisclosure Agreement 249

Chapter 11 Hiring, Firing, and Managing Your Staff 251

The Situation of the Employer 251

Responsibilities of Employers 256

Managing Your Workforce 257

Chapter Resources 262

Chapter 12 Add-On Services: SEP 263

Successful Search Engine Optimization 265

Meta Tag Definition and Implementation 266

How to Use the Correct Keywords 268

Optimization of Web Page Content 268

Optimization Tips for Web Sites 269

Chapter Resources 274

Chapter 13 Add-On Services: Blogs 275

What is a Blog 275

The Construction of a Blog 277

Understanding Pings and Trackbacks 281

Freeware Blog Software 283

How to Sell the Blog Concept to Your Clients 285

Do Businesses Need a Blog? 286

Business Blogging Guidelines and Recommendations 286

Chapter Resources 287

Chapter 14 Pay-Per-Click Marketing Services 289

Pay-Per-Click Advertising Walkthrough 291

Pay-Per-Click Benefits: 291

Cost of Pay-Per-Click Advertising 293

Tips, Tricks, & Secrets for Pay-Per-Click Advertising 294

Chapter Resources 297

Chapter 15 Business at Light-speed: Plans for the Future 299

Work Toward Your Goals 299

Create a Professional Life 302

Always Be Realistic 304

Chapter Resources 306

Chapter 16 Additional Recommended Resources 309

Additional Reference Books 309

Web Site Design Reference Books 320

Small Business Reference Books 320

Web Sites to Keep In Mind 322

Chapter 17 Case Studies 325

Bibliography 377

About the Authors 379

Index 381

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Sort by: Showing all of 5 Customer Reviews
  • Posted October 9, 2009

    A great business book specifically targeted to someone who designs websites and wants to make a living at doing it.

    The title of this book is How to Open & Operate a Financially Successful Web Site Design Business, but it contains so much more that can apply to any entrepreneur starting a new business. The first thing you want to know is this book will not teach you how to design websites, the book assumes that you are already good at that. This book tells you how to turn that skill into a viable business.

    My favorite part of the book is the add-on services section. It makes perfect sense, you already have the skill and know-how to create great web sites, you have a list of businesses that trust (and more importantly pay) you for that service, so why not expand your business with complementary services like search engine optimization and pay-per-click marketing programs. You can tell that the authors of this book have already gone through the difficulties of starting and operating a web site design business. They have already had success and the failures in the business and they give the reader a roadmap to the success while avoiding the failures. It is like getting the answer to the test! This is one of those books that you will find yourself pulling off your shelf from time to time as you grow your business.

    1 out of 1 people found this review helpful.

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  • Posted December 17, 2009

    Informative & Helpful

    Simply - I thoroughly enjoyed this book. The content is well organized in a progression of information that makes sense when starting any business. There are relative and applicable links or references at the end of each chapter as well as questions to ask yourself before moving onto the next step in your business.

    This book will help me greatly in my own endeavors to start a web design business. I recommend it highly!

    Was this review helpful? Yes  No   Report this review
  • Posted August 25, 2009

    How to Open & Operate a Financially Successful Web Site Design Business

    How to Open & Operate a Financially Successful Web Site Design Business is a complete step-by-step business plan for web site design entrepreneurs. It's a phenomenal guide for the novice and a great companion for the designer who needs some savvy business advice. Authors, Charlotte Evans and Bruce Brown, cover the challenges, pitfalls, and successful secrets of the trade, as well as offering motivation, thought provoking questions and pertinent checklists.

    The emphasis of the book is the business aspect of web site design. The main focus is marketing, finance, customer service, and development, with references to specific programs and computer hardware to help enhance one's business. From selecting a domain name to page layout to market analysis, no question is left unanswered. It is the proverbial "right hand" that will give the reader an edge in their field. As an added bonus, a percentage of the proceeds go to The Humane Society.

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  • Posted August 5, 2009

    more from this reviewer

    Valuable resource for all independent website designers

    Most website designers have technical and creative abilities, but may not possess, or even be aware of, the other skills necessary to start and run a business. This book includes a comprehensive guide to topics relevant to any business, such as competitor research, pricing, bookkeeping, and marketing strategies, but goes beyond that by suggesting complementary services which may be offered to website clients to generate additional income.

    The helpful information is supplemented by useful worksheets and checklists which appear throughout the book and on the companion CD-ROM, making this a valuable reference book for new and experienced website designers alike.

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  • Posted July 5, 2009

    more from this reviewer

    The first step to becoming your own boss

    With more and more people losing their jobs everyday, entrepreneurs are popping up everywhere. Web design is big business, every business out there has a website and if they don't they need one. Many businesses are working on improving their websites and marketing due to the bad economy, so web designers are needed everywhere.
    Just like starting any business, when you start a web-design business you need to have a plan and some idea about business and the internet. This book is great for anyone even thinking about starting a web design business, you will learn how to figure out what your objectives are, just what a web designer does, and setting realistic expectations.
    The best part about this book is it helps you to write your business plan and your marketing plan, many business owners don't do this and they fail. Using this book you can write your personalized business plan and take the specific steps needed to make your web design business successful.
    Read about what the challenges are in this business, how you can be different and stand out, tools of the trade and what you need to do to license and register your business. If you follow the steps in this book and do your research you can have your web design business up and running in no time!

    Was this review helpful? Yes  No   Report this review
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