How to Open & Operate a Financially Successful Redesign, Redecorating, & Home Staging Business: With Companion CD-ROM

Overview

Are you planning to become part of this redesign or real estate staging network? During this time of phenomenal growth, these businesses may be worth your investigation.

If you can answer yes to the following questions, then the redesign or home staging business may be just right for you. Do you love decorating your home? Are you addicted to home decorating shows and magazines? Do you know exactly what someone should do to sell their home fast? Are you constantly moving your ...

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Overview

Are you planning to become part of this redesign or real estate staging network? During this time of phenomenal growth, these businesses may be worth your investigation.

If you can answer yes to the following questions, then the redesign or home staging business may be just right for you. Do you love decorating your home? Are you addicted to home decorating shows and magazines? Do you know exactly what someone should do to sell their home fast? Are you constantly moving your furniture around? Do you find yourself decorating for your friends and family for free? Do you have a flair for decorating?

Keep in mind, however, that Redesign and Real Estate Staging are more than just having the talent and skills to do the job. The business of the business is the part that can be tricky.

Readers of this book will fall into one of the following categories: Those with a Second Career: You already have a successful career and are looking for something new. In fact, the design field may be totally unrelated to anything you have ever done before. Those wishing To Be Their Own Boss: You want to have more control over your day and how it goes. Being your own boss allows you to be flexible.
Those That Are Business Beginners: You have started your own business, and are finding that the small business tools that are available just do not apply to the design industry.
Those That Want To Grow Their Design Business: You already are fully engaged in your own design business and need sound marketing principles to grow your business further.
Those That Are Curious: You just want to know what the design industry is all about and find out if you can develop your passion into a thriving business.

No matter which description fits you, this book will be instrumental in your success of the business side of redesigning and home staging.   The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version.  It may be obtained separately by contacting Atlantic Publishing Group at sales@atlantic-pub.com

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed.

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Product Details

  • ISBN-13: 9781601380234
  • Publisher: Atlantic Publishing Group Inc.
  • Publication date: 1/12/2007
  • Pages: 288
  • Sales rank: 708,894
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.80 (d)

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Sort by: Showing all of 17 Customer Reviews
  • Anonymous

    Posted March 13, 2008

    A reviewer

    Larsen¿s book starts right off by defining the differences between redesign (for living) and staging (for selling) so there¿s no misunderstanding of what these potentially lucrative businesses are all about. The popularity of HGTV-DYI-type shows have spawned an interest in people wanting to redecorate their own homes Fortunately for anyone wishing to operate this type of business there will be more than enough work for you to do. Many home decorators get all excited about redecorating their homes but then find that once they get started (or are in the planning phase) they don¿t have the skills or the time to follow through. The book offers a lot of solid advice. For instance, Larsen reminds readers that it is vitally important to continuously educate themselves as trends change constantly- what¿s hip today will be out tomorrow. Mary¿s Trade Tips are sprinkled throughout the book making you feel like you¿re getting insider information. Larsen offers advice on ways to market your business including getting testimonials from current customers, giving presentations including a list of possible topics and an outline detailing how to present the topic. Details important things you need to know to stage a home for a real estate sale, offers before and after pictures showing great design work that you can easily do and gives basic design tips that offer suggestions on room elements such as color, shape, and spacing. You¿ll also find a list of tools you will most likely need and an appendix with more than enough resources to get you started including easily modifiable forms, sample contracts, a list of tools you will need and sample sales letters. For some reason I found myself getting kind of bored toward the end of the book but overall a good resource for anyone wishing to start this type of business. Could also be a good basic guide for anyone wanting to simply redesign or stage their own home.

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted March 10, 2008

    Good Resource

    This book gives detailed information on how to go about starting a business doing interior design and decorating. The authors discuss the types of decorators as well as what it takes to be an entrepreneur. They dispel commonly held myths about entrepreneurship and give practical advice for the reader to determine if they have what it takes to start their own business. The authors give step by step instructions on what it takes to start your own design business such as deciding what skills you have and how to charge for services. The next sections of the book deal with the legal and financial concepts of structuring a business. The authors do a good job of explaining the intimidating ideas of business planning, finance, and operation in terms that non business savvy people can understand. Anyone considering a career in design or decoration would benefit greatly from reading this book

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted March 12, 2008

    This book is like having a mentor!

    I needed this book 3 years ago when I opened my Redesign and Home Staging business. It would have saved me a lot of headache. When I first got the book I stayed up until midnight reading the first 120 pages! It is very easy to read and a great reference tool. I'm excited about taking my business to the next level.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted February 28, 2008

    Change the title, get four stars

    I would give the book four stars if it revisited its title to something like: How to Set up your Own Business, point blank. Well known designer Mary Larsen inhibits herself from getting into the designer/stager details or at least designer tips that would entice the prospect to go for a newbie designer or otherwise one who wants who pump up his/her business. The author spend more than half her book in general how to¿s for setting your own business rather than sharing factual information pertaining the Interior Design/Staging industry or rather her own experiences while establishing her business: her personal tricks of the trade and how she faced business or prospects objections to prevail with her passion, like she did so well in chapter 18 ¿It is not what you have but where you put it¿. Keeping business separate from personal spending, managing e-mails and the like are good to know information but one is left waiting for the substance of the business: what sets it apart?, where does she derive her dedication from? The book is otherwise very well written and nicely designed. I look forward to see her comeback giving us the untold story of this booming industry.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted February 27, 2008

    A reviewer

    The title to this book is key. I don¿t want my business to just be successful. I want it to be financially successful. Right off the bat the author advises, if you don¿t have the money to open a business, don¿t do it. Once it¿s established that you are not just an HGTV guru and you are able to financially get things off the ground, you¿ll find the book has excellent tips. Hiring a redesigner to work on your own house is a great idea. Initially the purpose is to check out the competition. But if the person actually comes in your house to work, you should be upfront and tell her that you are looking to start your own similar business. One tip I was surprised to see was not to design plans specifically for clients. Instead, this expert suggests going in and educating the client on how they can benefit from working with you. There were great tips about pricing and when or if you should do services for free. Also advice on actually picking a name was good. Instead of going for an out there unique name, just make sure people can spell it. I thought it was funny when the author suggested to make your calendar look full. You don¿t want your client to think you have an empty calendar. Your client doesn¿t have to know the appointment on the 20th with Janet is really with Janet the hairdresser.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted February 29, 2008

    Great for anyone starting out or growing a business!

    How to Open a Financially Successful Redesign, Redecorating & Home Staging Business definitely stands out in the ¿be your own boss¿ genre. The never-ending wealth of information practically sets up your business for you, no matter how little you know about what you¿re getting into. Other how-to business start-up books tend to jump right into the thick of things, overlooking key facts that beginners might not know. Mary Larsen¿s book was the exact opposite¿even beginning with questions about whether or not you are cut out to be an entrepreneur. While there was a ton of information packed in, I never felt overwhelmed with facts. Everything was broken down into easy-to-use tidbits, like questions to ask yourself and your clients, common business myths, why extras are important, naming, testimonials, and the pitfalls of freebies. The focus placed on marketing, especially e-mail and Web marketing, was especially helpful. I¿m not a very tech-savvy person, so the in-depth discussion of marketing in this way was great¿no ¿techie¿ language that I couldn¿t understand, just the basic facts. Larsen also helps out by reminding the reader that sometimes you just have to start your business and build from there¿everything doesn¿t have to be perfect for your first client. Besides, with Larsen¿s book, there¿s no way you could fail! Even if you already consider yourself an expert in redesign, redecorating or home staging, Larsen¿s book is a necessity, even if just simply for the appendix, which provides a quick reference and worksheets that can help you grow your business from day one.

    1 out of 1 people found this review helpful.

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