How to Open & Operate a Financially Successful Retail Business: With Companion CD-ROM


The dream of starting a retail business can easily become a reality. Retail businesses are one of the fastest growing segments of the economy. This new book will teach you all you need to know about getting started in your own retail business in the minimum amount of time.

This manual delivers hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother, increase performance, shut down waste, reduce costs, and increase profits. In ...

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The dream of starting a retail business can easily become a reality. Retail businesses are one of the fastest growing segments of the economy. This new book will teach you all you need to know about getting started in your own retail business in the minimum amount of time.

This manual delivers hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother, increase performance, shut down waste, reduce costs, and increase profits. In addition, seasoned retailers will appreciate this valuable resource and reference it in their daily activities as a source for ready-to-use forms, Web sites, operating and cost-cutting ideas, and mathematical formulas that can be applied easily to their operations.

This new book is a comprehensive and detailed study of the business side of retailing. Anyone should study this superb manual to investigate the opportunities of opening a retail store. If you enjoy meeting people, this may be the perfect business for you, but keep in mind retail looks easy, but as with any business, looks can be deceiving. This complete manual will arm you with everything you need including sample business forms, leases, contracts, worksheets, and checklists for planning, opening, and running day-to-day operations. There are plans, layouts, and dozens of other valuable, time saving tools of the trade that every entrepreneur should have.   The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version.  It may be obtained separately by contacting Atlantic Publishing Group at

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed.

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Product Details

  • ISBN-13: 9781601381163
  • Publisher: Atlantic Publishing Group Inc.
  • Publication date: 1/12/2007
  • Pages: 288
  • Sales rank: 1,037,266
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.80 (d)

Table of Contents

Author Dedication & Biography     4
Foreword     7
The History of Retailing     11
Types of Retail Businesses     13
What to Expect as a Business Owner     17
Skills for Success     21
Experimenting with Retail Sales     25
Organizing Your Business     29
Buying An Existing Store     35
Buying a Retail Franchise     55
Starting From Scratch     63
Financing Your Business     77
Writing a Business Plan     85
Before You Open     117
Accounting and Bookkeeping     143
Budgeting and Operational Management     151
Using Technology     167
Marketing and Advertising     191
Understanding the Retail Customer     227
Sales Techniques     233
Suppliers and Service Providers     237
Employee Relations and Labor Costs     247
Your Changing Business     269
Leaving the Business     273
Conclusion     285
Bibliography     286
Index     287
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Sort by: Showing all of 8 Customer Reviews
  • Anonymous

    Posted June 3, 2008

    For the Serious Entrepreneur

    ¿How to Open and Operate a Financially Successful Retail Business¿ is a very well-rounded book. It covers topics that range from helping the entrepreneur decide which kind of retail is best for him, all the way to giving different ways to liquefy assets should the business need to be closed. This book is ideal for the person who wants to run his entire business, but it would also be very beneficial to anyone involved in any aspect of a retail business. This book is easy to read, with the different points in each chapter highlighted for easy location. The thoughts flow naturally, further aiding the reader in understanding of the subject matter. There are charts and graphs throughout the book, giving information in varying formats. If you are unsure if owning and operating a retail business is the right path, reading this book will either overwhelm you or inspire you. Since there is a lot involved in running a business, the casual entrepreneur had better beware! On the other hand, if you are serious about making your retail business a success, this book will encourage you and motivate you to begin now.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted March 7, 2008

    Informative How-to

    This informative how-to book on running a successful retail business is a helpful guide for any prospective business owner. Author Janet Engle covers in sufficient detail every viable aspect of owning and maintaining a retail venture. Conveniently titled chapters allow the reader to locate a specific subject pertaining to managing a retail business. Marketing and advertising strategies, current technologies and the proper execution of a business plan are among the issues explained in clear terms throughout the book. Examples of insurance forms and lease agreements required for starting up a new retail business are located throughout the book to give readers an idea of what is needed to begin their business. This book serves as a blueprint for future retail business owners who want to ensure the are prepared for the responsibilities and rewards of owning and managing a new retail enterprise

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  • Anonymous

    Posted February 17, 2008

    Retailing in today's competitive world

    If you¿ve ever wanted to sell your hand-knit sweaters, franchise a popular coffee shop, or sell the best selection of widgets in town, then ¿How to Open and Operate a Financially Successful Retail Business¿ by Janet Engle with companion CD-ROM is a great find. Informative and chock-full of real-life business models, and even a sample business plan, retail aficionados and established store owners will easily find something of interest. The author gives readers a quick history of retail and covers opening a traditional ¿brick and mortar¿ store and operating an on-line or catalog business. She helps retailers learn the benefits and risks of retailing, the art and creativity of ownership, and gives them the information they need when it comes to thinking about competition, location, analyzing an existing business, financing the business, marketing, advertising, trends, customer service and hiring and firing. The book also covers the ¿business¿ side of retailing, like paying taxes and insurance and acquiring permits, to the more creative side of ownership, like developing a product line, naming the shop and thinking about layout. This book will give retailers an honest look at today¿s retail environment, and the information they need to succeed. 5 stars

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  • Anonymous

    Posted December 28, 2007

    The First Book to Get for Potential Retailers

    How to Open and Operate a Financially Successful Retail Business is the perfect beginners¿ book. If you play with the idea of starting your own store, or know someone who does, this all-purpose, general guidebook points out the rewards and pitfalls of business ownership, and outlines much of the groundwork and decisions that are necessary. The book has suggestions for store layouts, evaluating a location, choosing software, finding suppliers, getting loans, dealing with employees, etc. For someone who dreams of owning a company, author Janet Engle provides the springboard and gives a good idea of the work involved. However, one book can only skim the surface. The material is introductory, and will certainly point you in the right direction¿but you¿ll soon realize that going into business is going to take more than one book! You¿ll be lining up accountants, realtors, web designers, and attorneys before you know what hit you.

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  • Anonymous

    Posted January 16, 2008

    Great 'How-to' start a business

    Never before in history have there been such opportunities for anyone to have his own little (or big) business¿thanks mainly to the Internet access everyone can enjoy today. The author of this book explains both the advantages and pitfalls of not only Internet enterprises, but retail stores, franchises, and new startups. She gives an overall view of these businesses, explaining the nitty-gritty details of the operations, covering everything from beginning a business to quitting a business, supplying samples of the forms needed along the way, with actual forms in an accompanying CD-ROM. The case studies she cites are mostly little vignettes with tips from entrepreneurs who have gleaned them from their own businesses experiences. One case study involves a handicapped individual who successfully runs a part-time online business which she can fit in around her disability. The book helps readers decide what form of business to go into and, moreover, whether they should go into a business at all. Not everyone is suited to run a business of his own, she points out. You need to know yourself. Do you have the resources, time, energy, imagination, organizing skills, and head for business that¿s needed? Can you take the stress involved? She gives the pros and cons and lots of good advice, like trying to get a job working for a similar business before opening your own. She details an endless number of things to consider, to check, to do, before taking the plunge. She shows you how to figure the finances with worksheets, and how to write a business plan. I love the quote she chose to conclude the book: ¿There is only one success¿to be able to spend your life in your own way. ¿Christopher Morley (1890-1905) If a business of your own is your way, this book is a must read.

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  • Anonymous

    Posted January 7, 2008

    Look No Further

    Okay, here¿s the plan: You¿ve decided that, for whatever reason, you want to own and operate a retail business selling a brand new variety of widgets to the general public. Step One: Pick up a copy of Janet Engle¿s book, How to Own and Operate a Financially Successful Retail Business. That should do it, actually. You¿ll have to read it, of course, and read it quite carefully, repeatedly and take notes along the way. You¿ll probably also want to recreate some of the forms that she provides, from sample business plans to employee questionnaires. If your widget company has a partner, you should seriously consider getting two copies, reading them separately and `test¿ each other at the end of every chapter. If there¿s something that Engle has overlooked about this subject, it¿s probably something that can be safely overlooked. She didn¿t, for example, offer any details on how to assign cleaning duties for the store toilet to specific employees, but as noted. . not something that you really need to know to accomplish the title objective. Engle has over 10 years of experience working in the retail industry, including operation of her own on-line specialty store which I visited within minutes of finishing the book, just to discover what sort of `widgets¿ she was selling and to see if I could fit them into my life. Her first novel, The Synergy of Avintia, was published in 2002 'looking into acquiring that, too' and she¿s written a boatload of articles about advertising, technology and time management for business owners. All of which contributes to the easy-going, easy-to-read and almost conversational style she brings to the table of this otherwise dry subject. She has also organized the material in a time sensible way, which commences in Chapter One with a very concise history of the retail business. This, in itself, is worth reading and traces the history from ¿Yo! I¿ll trade some of my wheat for one of your pigs¿ to the existence of Internet businesses. You can, by the way, safely skip the Foreword by Dan Butler, Vice President of Retail Operations for the National Retail Federation, which basically lets you know that the book is a good resource and that he works for a really cool organization. It¿s blessedly short and reading it won¿t do much harm, so read it if for no other reason than to get your eyes warmed up for the good stuff that follows. Getting back to the overall organization of the book: Engle plots the ¿How to Own and Operate¿ course very carefully, examining first, the types of retail businesses from which you might want to sell your widgets, and then moving briskly along to things like what to expect, necessary skills and testing the waters to see if the retail business is really for you. I, for example, failed the first question of her skill evaluation form, in which I was asked to rate myself in terms of organization. The lower end of the relevant scale is ¿¿My workspace always seems to be cluttered. Where do all these papers come from?¿ which pretty much describes me to a ¿t¿ and suggests that I¿m not getting into the retail business any time soon. She provides sample forms, including business plans, which can 'and should be' used to crystallize thoughts and vague business ideas into concrete actions and steps to getting your widget store up and running. Engle employs a fair share of whimsy that successfully supports her contentions. Like noting, for example, that if you¿re going to name a store, it should be relevant. ¿Not only does The Little French Bakery sound like a quaint and relaxing place,¿ she writes, ¿but no one will mistakenly go in there looking for auto parts.¿ Or this: ¿To attract soccer Moms, naming the business Super Anarchy Punk House might not be the best choice.¿ She suggests using puns in the same chapter, like ¿Knittin¿ Pretty¿ or, for a bakery, ¿Kneadful Things.¿ There is a prodigious amount of non-whimsical and vitally important material in this book, central to the ownership an

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  • Anonymous

    Posted June 26, 2009

    No text was provided for this review.

  • Anonymous

    Posted July 13, 2010

    No text was provided for this review.

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