How to Plan and Execute Strategy: Employee Handbook for Enhancing Corporate Performance / Edition 1

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How to Plan and Execute Strategy walks

professionals through 24 essential steps for

creating and executing sound, profit-driven

corporate strategy, understanding strategic

options, implementing plans and measuring


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Product Details

  • ISBN-13: 9780071456043
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 5/24/2005
  • Series: McGraw-Hill Professional Education Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 64
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.16 (d)

Meet the Author

Wallace Stettinius, D. Robley Wood, Jr., Jacqueline Doyle, and John L. Colley, Jr. are graduate business professors with widespread management experience. They have authored and co-authored of a number of popular professional titles, including Corporate Governance, Corporate Strategy, and others.

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Table of Contents

Planning and executing strategy
Manage strategically 1
Follow the logic 3
Assess your readiness 5
Plan to plan 7
Define your businesses 9
Assess your situation 11
Understand your model 13
Know your market 15
Assess the terrain 17
Understand opportunities and threats 19
Set feasible goals 21
Strategize for goals 23
Set priorities 25
Pursue your purpose 27
Follow your mission 29
Write the business plan 31
Write the annual plan 33
Get the right people 35
Obtain commitment 37
Align with strategy 39
Work across functions 41
Execute with discipline 43
Monitor and improve 45
Learn, change, and institutionalize 47
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