How to Plan and Execute Strategy: Employee Handbook for Enhancing Corporate Performance / Edition 1

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Overview

How to Plan and Execute Strategy provides you with 24 practical steps for devising, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook tells you what you need to do to:

* Define your businesses
• Understand your opportunities and threats
• Set feasible goals and objectives
• Create the strategies to achieve your objectives
• Identify and set priorities
• Write your business plan
• Communicate the strategy and obtain commitment
• Integrate across functions
• Monitor results, evaluate, and react

Successful corporate strategy must be strong enough to meet the needs of the marketplace, yet flexible enough to quickly adapt when that marketplace changes. How to Plan and Execute Strategy outlines a field-proven framework you can follow to design and implement such a strategy and strengthen your organization's competitive advantage while ensuring buy-in and implementation by every worker, at every level.

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Product Details

  • ISBN-13: 9780071456043
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 5/24/2005
  • Series: McGraw-Hill Professional Education Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 64
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.16 (d)

Meet the Author

Wallace Stettinius, D. Robley Wood, Jr., Jacqueline Doyle, and John L. Colley, Jr. are graduate business professors with widespread management experience. They have authored and co-authored of a number of popular professional titles, including Corporate Governance, Corporate Strategy, and others.

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Table of Contents

Planning and executing strategy
Manage strategically 1
Follow the logic 3
Assess your readiness 5
Plan to plan 7
Define your businesses 9
Assess your situation 11
Understand your model 13
Know your market 15
Assess the terrain 17
Understand opportunities and threats 19
Set feasible goals 21
Strategize for goals 23
Set priorities 25
Pursue your purpose 27
Follow your mission 29
Write the business plan 31
Write the annual plan 33
Get the right people 35
Obtain commitment 37
Align with strategy 39
Work across functions 41
Execute with discipline 43
Monitor and improve 45
Learn, change, and institutionalize 47
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