How to Plan Press Advertising

How to Plan Press Advertising

by Ian Maitland, Iain Maitland
     
 
How to Plan Press Advertising is one of a new series of books providing clear, concise and highly accessible introductions to using different media for advertising and selling. This practical and comprehensive handbook will prove essential reading for owners and managers of small to medium-sized businesses, as well as marketing and sales managers and directors.

Overview

How to Plan Press Advertising is one of a new series of books providing clear, concise and highly accessible introductions to using different media for advertising and selling. This practical and comprehensive handbook will prove essential reading for owners and managers of small to medium-sized businesses, as well as marketing and sales managers and directors.

Product Details

ISBN-13:
9780304334322
Publisher:
Continuum International Publishing Group
Publication date:
10/01/1996
Series:
How to Series
Pages:
160
Product dimensions:
6.67(w) x 9.62(h) x 0.37(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >