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How to Position Yourself in Any Business to Come Out On Top. Perceived Value-It’s In the Name-How to Stand Out and More [NOOK Book]

Overview

No matter what business you are in, you must learn that the most successful businesses don’t try to be something for everyone. Instead they focus in on a narrow subject area – a niche. No matter what you are selling (whether it be a product or a professional service), you need to hone in on your niche.
At first glance, it may seem like offering a product or service that is appealing to everyone will generate more sales than one geared toward a...
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How to Position Yourself in Any Business to Come Out On Top. Perceived Value-It’s In the Name-How to Stand Out and More

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Overview

No matter what business you are in, you must learn that the most successful businesses don’t try to be something for everyone. Instead they focus in on a narrow subject area – a niche. No matter what you are selling (whether it be a product or a professional service), you need to hone in on your niche.
At first glance, it may seem like offering a product or service that is appealing to everyone will generate more sales than one geared toward a small group of people. But the fact is this concept rarely ever pans out.
So it’s in your best interest to try not to be lulled by the thought. Instead, what works better is to focus on solving a specific problem. Usually the more specific the better.
Marketing is all about being at the right place, at the right time, with the right message. If you try to be there for everyone, your message will become diluted. And if you dilute it enough, it won’t be the right message, at the right time, for anyone.
Just remember that – it’s a golden rule of marketing.
I’m sure you realize it’s impossible to meet everyone’s needs. It will work in your favor to select a target audience and attempt to appeal to them and them alone.
• Cater your product or service to solve their needs…
• Adjust your marketing to fit with their interests…
• Write your advertising to be compelling to them…
This may seem simple at first glance. But, take it to heart; it really is a sure-fire way to increase your sales.
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Product Details

  • BN ID: 2940013573789
  • Publisher: unique5stardeals
  • Publication date: 6/14/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 268 KB

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