How to Price: A Guide to Pricing Techniques and Yield Management / Edition 1

How to Price: A Guide to Pricing Techniques and Yield Management / Edition 1

by Oz Shy
     
 

ISBN-10: 0521715644

ISBN-13: 9780521715645

Pub. Date: 02/28/2008

Publisher: Cambridge University Press

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book attempts to introduce the reader to a wide variety of their research results on pricing techniques in a unified, systematic way and at varying levels

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Overview

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book attempts to introduce the reader to a wide variety of their research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics. Most pricing models are first demonstrated by numerical and calculus-free examples and then extended for more technically-oriented readers.

Product Details

ISBN-13:
9780521715645
Publisher:
Cambridge University Press
Publication date:
02/28/2008
Edition description:
New Edition
Pages:
448
Product dimensions:
6.97(w) x 9.96(h) x 0.79(d)

Table of Contents

1. Introduction to pricing techniques; 2. Demand and cost; 3. Basic pricing techniques; 4. Bundling and tying; 5. Multipart tariff; 6. Peak-load pricing; 7. Advance booking; 8. Refund strategies; 9. Overbooking; 10. Quality, loyalty, auctions, and advertising; 11. Tariff-choice biases and warranties; 12. Instructor and solution manual.

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