How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune

How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune

by Kim Baker, Sunny Baker
     
 

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Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts,

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Overview

Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.

Product Details

ISBN-13:
9780471551935
Publisher:
Wiley
Publication date:
04/28/1992
Pages:
336
Product dimensions:
7.07(w) x 9.94(h) x 0.89(d)

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