How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune

Overview

Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.

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Overview

Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.

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Product Details

  • ISBN-13: 9780471551935
  • Publisher: Wiley
  • Publication date: 4/28/1992
  • Edition number: 1
  • Pages: 336
  • Product dimensions: 7.07 (w) x 9.94 (h) x 0.89 (d)

Table of Contents

Partial table of contents:

Marketing Communications: Creating Your Company's Voice to the World.

Advertising: Making It from Message to Media Without a Migraine.

Special Events: Producing Seminars, Conferences, and Community Activities for More Recognition.

Other Communication Tools: Using Identity, Tradeshows, Packaging, and Special Promotions for Best Results.

The Best Vendors for a Project: Matching Personalities and Capabilities to Your Needs.

Common Marketing Communications Problems: Recognizing Them and Bailing Yourself Out Before It's Too Late.

The Marketing Communications Glossary.

Useful References.

Bibliography.

Index.

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