How to Publish and Promote Online
Everything you need to know about profitable online publishing and promotion

From Stephen King to authors who haven't become household names quite yet, authors are increasingly turning to the Internet as a way of taking charge of their own publishing destiny. The opportunities are vast, but also confusing: Should you publish an e-book, a conventional print book, a Print On Demand book, a CD-ROM, or all of the above? What do you need to know to create an e-book? How do you set up a website, and how can you actually get people to visit that website? Where can you sell your books on the web? And how can you use the Internet to generate massive free publicity?

M. J. Rose and Angela Adair-Hoy provide the answers to all of these questions and more. When she self-published her first novel, Lip Service, as an e-book, M. J. Rose became a "cyber pioneer" (PW Daily) and attracted so much publicity that she sold the rights to a major book club and a New York publisher. As the co-owner of a highly successful e-book publisher, Booklocker, and the publisher of Writers Weekly, an e-magazine featuring markets for freelance writers, Angela Adair-Hoy also learned all of the possibilities that online publishing could offer. Using their own experiences-combined with insiders' tips from other authors on the web-they published an e-book, The Secrets of Our Success, that became the underground bible for online authors and publishers.

Now thoroughly revised and expanded, this book is an indispensable guide to navigating the publishing jungle from you own personal computer.

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How to Publish and Promote Online
Everything you need to know about profitable online publishing and promotion

From Stephen King to authors who haven't become household names quite yet, authors are increasingly turning to the Internet as a way of taking charge of their own publishing destiny. The opportunities are vast, but also confusing: Should you publish an e-book, a conventional print book, a Print On Demand book, a CD-ROM, or all of the above? What do you need to know to create an e-book? How do you set up a website, and how can you actually get people to visit that website? Where can you sell your books on the web? And how can you use the Internet to generate massive free publicity?

M. J. Rose and Angela Adair-Hoy provide the answers to all of these questions and more. When she self-published her first novel, Lip Service, as an e-book, M. J. Rose became a "cyber pioneer" (PW Daily) and attracted so much publicity that she sold the rights to a major book club and a New York publisher. As the co-owner of a highly successful e-book publisher, Booklocker, and the publisher of Writers Weekly, an e-magazine featuring markets for freelance writers, Angela Adair-Hoy also learned all of the possibilities that online publishing could offer. Using their own experiences-combined with insiders' tips from other authors on the web-they published an e-book, The Secrets of Our Success, that became the underground bible for online authors and publishers.

Now thoroughly revised and expanded, this book is an indispensable guide to navigating the publishing jungle from you own personal computer.

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How to Publish and Promote Online

How to Publish and Promote Online

How to Publish and Promote Online

How to Publish and Promote Online

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Overview

Everything you need to know about profitable online publishing and promotion

From Stephen King to authors who haven't become household names quite yet, authors are increasingly turning to the Internet as a way of taking charge of their own publishing destiny. The opportunities are vast, but also confusing: Should you publish an e-book, a conventional print book, a Print On Demand book, a CD-ROM, or all of the above? What do you need to know to create an e-book? How do you set up a website, and how can you actually get people to visit that website? Where can you sell your books on the web? And how can you use the Internet to generate massive free publicity?

M. J. Rose and Angela Adair-Hoy provide the answers to all of these questions and more. When she self-published her first novel, Lip Service, as an e-book, M. J. Rose became a "cyber pioneer" (PW Daily) and attracted so much publicity that she sold the rights to a major book club and a New York publisher. As the co-owner of a highly successful e-book publisher, Booklocker, and the publisher of Writers Weekly, an e-magazine featuring markets for freelance writers, Angela Adair-Hoy also learned all of the possibilities that online publishing could offer. Using their own experiences-combined with insiders' tips from other authors on the web-they published an e-book, The Secrets of Our Success, that became the underground bible for online authors and publishers.

Now thoroughly revised and expanded, this book is an indispensable guide to navigating the publishing jungle from you own personal computer.


Product Details

ISBN-13: 9780312271916
Publisher: St. Martin's Publishing Group
Publication date: 01/16/2001
Edition description: First Edition
Pages: 224
Product dimensions: 5.50(w) x 8.50(h) x 0.64(d)

About the Author

M. J. Rose, called the "e-book queen" by Publishers Weekly, continues to write on this subject for Wired and Writer's Digest. Using the strategies in How to Publish and Promote Online, her e-published debut novel, Lip Service, established her as a "cyber pioneer" (PW Daily).

Angela Adair-Hoy is co-owner of Booklocker.com, a highly successful e-book publisher, and publishes Writersweekly.com, an e-magazine featuring markets for freelance writers.

Read an Excerpt

NINE TIPS FOR SUCCESSFUL WEB PUBLISHING by Karen Wiesner

While I'm humble enough to say I'm not yet a success, I do believe that I'm doing everything that an author can and should do to become a success — and I'm seeing the fruits of that expanding each and every day.

When I sold my first book to an electronic publisher, I faced the fact that 1) I didn't know anything about this medium, 2) I didn't know how to promote in this medium, and 3) I didn't know if there was even an audience for it. So I made some decisions. I would educate myself about e-publishing, I would educate my fellow writers about it, and I would educate the public and get myself an audience. Success, as an e-published author, sometimes requires that an author first tell the readers what electronic publishing is and then why they should read your e-book.

These are just some of the numerous methods I've used, and advise other authors to use, to reach success:

1. Have a personal web page, somewhere you can send readers to find everything they need to know about you. An e-author without a Web site is like a cat without claws. No way to climb up. Very few e-authors succeed without one.

2. Promote heavily on the web. Search the Web for places to promote yourself through interviews, live chats, reviews, title listings, and so on. Never let an opportunity pass by to get your name out there. You want to be as many places as you can possibly be at the same time.

3. Establish a presence for yourself in your chosen medium. If the authors know you, the publishers know you. There's a very good chance that opportunities will arise for you, and that could lead to more readers.

4. Traditional methods of promotion almost never work for e-authors especially new ones. These should be saved until later in your career or for in-person functions (book signings, conferences, etc.). Be creative in your promotion. A new, exciting medium invites new, exciting methods of promotion.

5. Write outstanding books that transcend mediums. Very few people will look at a book that's received lavish praise and say, "I don't read e-books on principle." They'll be too curious for that. Set high standards for yourself in this vein.

6. The humble writer is the loser in most cases. Promotion of oneself is a conceited business, but it's absolutely necessary. To be a success, you must look like a success and sound like you really know what you're talking about. Believe in yourself enough to go out there and say, "Hey, I'm good. I'm worth reading!"

7. Never limit yourself to one medium. Writers have a whole world of options-print, electronic, audio, screenplay. Use all of your rights to expand your resume. You never know when you'll hit the jackpot.

8. Don't limit yourself to a single publisher. I believe strength in numbers in this medium will come from having as many books out there as possible, in as many arenas as possible.

9. Don't neglect your fans. Each and every person who takes the time to sign my guestbook and write to me receives a personal reply. Someday it may not be possible to have time to respond personally, but when you're just starting out, these people are your fan-base. They are one part of a chain that will spread the word-of-mouth about you. Later, you may only be able to honor them with a great story, but never forget them.

Karen Wiesner is the bestselling author of Falling Star and Electronic Publishing: The Definitive Guide.

Table of Contents

Introduction: M.J. Rose
Introduction: Angela Adair-Hoy

PART ONE-EVERYTHING YOU NEED TO KNOW ABOUT PUBLISHING ON- AND OFFLINE

1. So You've Written a Book...Whats Next?: M.J. Rose
2. In the Beginning. ..: M.J. Rose
3. What Is an E-book?: Angela Adair-Hoy
4. Sell Your Tide in Both E-book and Print Formats
5. How to Create an E-book: Angela Adair-Hoy
6. Designing Your Book and its Cover: C. Mayapriya Long
7. Going from Electronic to Print...and Vice Versa: Angela Adair-Hoy
8. Becoming a Publisher..., All by Yourself: Angela Adair-Hoy
9. Fulfillment and Distribution; Angela Adair-Hoy
10. Software for the Independent Publisher: Alan Canton
11. Where to Sell Your Print and CD-ROM Books Online
12. E-publisliers and Print-on-Demand Publishers
13. Web sites for Authors
14. The Bestselling E-books are...: Angela Adair-Hoy

PART TWO-SELF-PUBLISHING SUCCESS STORIES: IF THEY DID IT, SO CAN YOU

15. Small Presses, Big Successes: M.J. Rose
16. Self-Publishers Hall of Fame: John Kremer
17. When E-Publishing Works Better than Print: Nancy Hendrickson
18. Selling on a Shoestring: Shel Horowitz
19. Internet Publishing... A Midlist Author's Dream: Pauline BairdJones
20. Nine Tips for Successful Web Publishing: Karen Wiesner
21. List Your Book with Online Booksellers-and Your Customers Will Find You: Lauri Ann Randolph
22. Start Small, but Think Big: Paulette Ensign
23. Accessing Newsgroups, Listservs, Web sites and Online Bookstores: James A. Cox
24. Working the Net: Organization and Management: Jamie Engle
25. How to Be Everywhere on the Internet: Creating a Credible Online Reputation: Cathy Stucker
26. Blurbs Sell Books: Sally J.Walker

PART THREE-POUNDING THE VIRTUAL PAVEMENT: SELLING YOUR BOOK ONLINE

27. Sell Yourself on the Net without Breaking the Bank: Mary Westheimer
28. Marketing 101: Who Is Your Audience and Why That Matters: M.J. Rose
29. People Won't Read Your Book If You Don't Market It: M.J. Rose
30. Brainstorming to Develop a Marketing Strategy: M.J. Rose
31. Popular Online Promotional Tactics That Didn't Work: M.J. Rose
32. The Surefire Way to Write News Releases That Get Published: Paul J. Krupin
33. Where to Send Book-Related Press Releases and Announcements Online
34. Pitching the Media by E-mail and Phone: Paul J. Krupin
35. Speaking Engagements: Angela Adair-Hoy
36. Book Signings: Not by the Book: M.J. Rose
37. The Book Party Comes to Cyberspace: M.J. Rose
38. Sites That Host Author Chats
39. Conducting Targeted "Traveling" Media Publicity Tours: Paul J. Krupin
40. Getting Reviews
41. How to Get Your Books Reviewed Offline
42. Where to Get E-books Reviewed
43. Getting Publicity on Discussion Lists: Angela Adair-Hoy
44. Electronic Newsletter Promos
45. Ongoing Publicity Campaign Tactics: Angela Adair-Hoy
46. Advertising: Where to Spend That Spare Change: M.J. Rose
47. Cheap Advertising!: Allene Frances
48. Free, Free, Free: M.J. Rose
49. E-mail Promotion Tactics: Greg Mitchell
50. E-Serials!: Douglas Clegg
51. E-Mags: The Supreme Marketing Tool for Your Book: Angela Adair-Hoy
52. Secrets of Creating and Maintaining a Successful E-Zine: Debbie Ridpath Ohi
53. Registering With Search Engines: Angela Adair-Hoy
54. More Essential Online Resources
55. Support and Interactive Resources for Authors
56. Online Discussion Forums
57. E-mags for Authors and Publishers
58. Authors' and Small Publishers' FAQ

Last Words: M.J. Rose
Last Words: Angela Adair-Hoy
Acknowledgments
Glossary
Index
About the Authors

What People are Saying About This

From the Publisher

“Anyone interested in e-books or e-publishing should read this informative—and ground-breaking—guide.” –Publishers Weekly

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