How to Publish, Promote, and Sell Your Own Book

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More About This Book

Overview

Robert Holt, himself the successful author of four self-published books, now shares his knowledge and savvy with other would-be author-publishers in this step-by-step guide to every aspect of self-publishing.

If you yearn join the ranks of such self published authors as Henry Thoreau, Upton Sinclair, Anais Nin, and George Bernard Shaw, if you've ever thought of doing it yourself, then this is the book for you. How to Publish Promote and Sell Your Own Book provides you with everything you ever wanted to know about self-publishing—and never even thought to ask.

Product Details

  • ISBN-13: 9780312396190
  • Publisher: St. Martin's Press
  • Publication date: 7/28/1986
  • Edition description: Reprint
  • Pages: 384
  • Sales rank: 449,241
  • Product dimensions: 5.57 (w) x 7.77 (h) x 0.89 (d)

Table of Contents

Preface xi
I Should You Publish Your Book? 1
1 Why Publish Your Book? 3
2 What Vanity Presses Don't Tell You 10
3 What You Should Know About Publishing Before Publishing Your Own Book 14
4 How Much Will Your Book Cost? 21
II Preparing Your Manuscript for Publication 35
5 Have You Chosen a Marketable Subject? 37
6 Gathering and Organizing Research 43
7 Writing Clearly 48
8 Front and Back Matter 57
9 Editing-The Polishing of Your Manuscript 66
10 Copyediting, or Cleaning Up Your Manuscript 69
11 Submitting Your Manuscript to a Major Publisher 75
III Design 81
12 Interior Design-Keeping Your Text Alive 83
13 Illustrations-Reinforcing Your Text 91
14 Photographs-How to Enhance Your Book 97
15 Exterior Design, or Designing Strong Covers 102
IV Producing Your Book 117
16 Planning Your Printing and Promotion 119
17 Establishing Your Publishing Company 122
18 The Copyright Page 134
19 Casting-Off-Determining How Long Your Book Will Be 142
20 Doing Your Own Typesetting 147
21 Choosing and Working With a Typesetter 150
22 Proofreading Your Galleys 157
23 Pasting Up Galleys and Illustrations to Boards 162
24 Pasting Up Boards to Signatures 168
25 Preparing Photographs for the Printer 172
26 Choosing and Working With a Printer 187
27 Pricing Your Book 195
28 Printing a Softbound Cover 201
29 How Should Your Book Be Bound? 206
30 Binding a Softbound Edition 209
31 Binding a Hardbound Edition 215
32 Printing Your Dust Jacket 218
V Marketing Your Book 223
33 Releasing Advance Review Copies 225
34 Obtaining Your First Reviews 238
35 Your Promotional Brochure 245
36 Speaking Engagements 251
37 Autograph Sessions 257
38 Attending Book Fairs 261
39 Plugging Your Book on the Radio 265
40 Appearing on Television 269
41 Marketing to Bookstores 272
42 Selling to Wholesalers 283
43 Selling to Libraries-the Cream of the Business 295
44 Successful Mail-Order Techniques 298
45 Fulfilling Your Orders 315
VI Selling Reprint Rights to a Major Publisher 323
46 Finding an Agent 325
47 Finding the Right Publisher 331
48 Negotiating Your Reprint Contract 335
49 Working With an Editor 346
Glossary 350
Index 357

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