How to Put Your Book Together and Get a Job in Advertising: 21st Century Edition / Edition 1by Maxine Paetro
Pub. Date: 09/28/2002
Publisher: Copy Workshop, The
In print for over thirty years, the advertising industry bible and ultimate insider’s guide to getting in and getting noticed.Praised as the “essential,” “award-winning advertising career classic,” here is the industry standard that all aspiring creatives turn to for brutally honest—and often droll—career advice, now fully
In print for over thirty years, the advertising industry bible and ultimate insider’s guide to getting in and getting noticed.Praised as the “essential,” “award-winning advertising career classic,” here is the industry standard that all aspiring creatives turn to for brutally honest—and often droll—career advice, now fully updated to reflect what most impresses today’s top firms. This is the unequivocal go-to source for anyone looking to break into the business. Originally published under the title The Copy Workshop.Contributors include: David Baldwin, Tom Cuniff, Greg DiNoto, Jim Durfee, Doreen Dvorin, Heidi Ehlers, Jeffrey Epstein, George Felton, Jack Foster, Cliff Freeman, Roz Goldfarb, Jeff Goodby, Dean Hacohen, Charles Hall, Jhames Holley, Lee Kovel, Leora Mechanic, Deborah Morrison, Jim Mountjoy, James Patterson, Robin Raj, Amy Krouse Rosenthal, Helen Klein Ross, Ron Seichrist, Susan Spiegel Solovay, Helayne Spivak, Luke Sullivan, Eric Weber.From the Introduction:Although media are changing at the speed of light, the basics of advertising, speculative ads, and the job-getting process haven't changed. The information in this spanking-new revision concerns first-year issues.* In Part I, I define concepts and campaigns for those who have just begun to ask what this portfolio thing is all about. And there are new questions and answers that I hope will help those about to graduate, those who are about to enter or have already entered the tougher-than-ever entry-level job competition....* Part II addresses all aspects of getting a job, from resumes, cover letters, and business cards to interview etiquette and follow-up.* As I've done since the first edition of this book, I've invited creative heads of some of the top agencies around, headhunters, creative managers, and junior creative people to write essays and supplement the text of this book with their comments, their stories, and examples from their portfolios. The contributions of these generous people are of enormous value and make up Part III, "A Little Help from Some Friends."
- Copy Workshop, The
- Publication date:
- Edition description:
- Older Edition
- Product dimensions:
- 8.50(w) x 10.70(h) x 0.70(d)
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If you're a budding copywriter or art director preparing your first portfolio, or want to improve yours, you need guidance like this paperback provides. Written by a former bigtime creative department administrator, and now in its fourth edition, it explains what a 'professional' book consists of (even if you don't have produced work yet), and how to present yourself effectively. Not a generic 'how to get a job' or interview-skills book... this is specifically about the ad biz. If you already work at a large agency, you probably know some of this already. But it's still a fun, inspiring read, and there are many good insights and references here for you, too. Not only might this book shave years off your attempts to get onto the first rung of an ad-industry ladder, it could you decide if it's the right ladder for you.