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Posted August 27, 2004
If you're a budding copywriter or art director preparing your first portfolio, or want to improve yours, you need guidance like this paperback provides. Written by a former bigtime creative department administrator, and now in its fourth edition, it explains what a 'professional' book consists of (even if you don't have produced work yet), and how to present yourself effectively. Not a generic 'how to get a job' or interview-skills book... this is specifically about the ad biz. If you already work at a large agency, you probably know some of this already. But it's still a fun, inspiring read, and there are many good insights and references here for you, too. Not only might this book shave years off your attempts to get onto the first rung of an ad-industry ladder, it could you decide if it's the right ladder for you.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.