How to Really Create a Successful Business Plan: Step-By-Step Guide / Edition 4

How to Really Create a Successful Business Plan: Step-By-Step Guide / Edition 4

by David E. Gumpert
     
 

This guide leads budding entrepreneurs through the process of creating effective and successful business plans. With detailed outlines and examples from thriving companies, new business owners are counseled to identify the strategic purpose for their plan, to determine the kind of plan they want to write, and to put their best ideas on paper. Step-by-step exercises at… See more details below

Overview

This guide leads budding entrepreneurs through the process of creating effective and successful business plans. With detailed outlines and examples from thriving companies, new business owners are counseled to identify the strategic purpose for their plan, to determine the kind of plan they want to write, and to put their best ideas on paper. Step-by-step exercises at the end of each section enable entrepreneurs to develop the plan that is tailored to their needs. A financial roadmap breaks down the process for making accurate financial projections, and a follow-up section advises the new business owner on effective plan revision. Included are excerpts from plans of famous business moguls Frank Carney, founder of Pizza Hut, Mo Siegel, founder of Celestial Seasonings, and Ben Cohen, founder of Ben & Jerry's.


About the Author:
David E. Gumpert is the author of How to Really Start Your Own Business, Burn Your Business Plan!, and Business Plans That Win $$$. He was the small business editor of The Harvard Business Review and a senior editor of Inc. magazine. He lives in Needham, Massachusetts.

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Product Details

ISBN-13:
9780970118172
Publisher:
Independent Publishers Group
Publication date:
09/28/2003
Edition description:
New Edition
Pages:
236
Product dimensions:
7.40(w) x 9.10(h) x 0.60(d)

Table of Contents

Acknowledgments
Introduction
1What Is a Business Plan and Why Should I Write One?9
2Previewing the Business Plan: The Best Type for You26
3Preparation Rules: Behind the Scenes with the Experts44
4Using the Executive Summary as a Guiding Light54
5Company Strategy: What's Your Identity?73
6Marketing Issues: Who Are the Buyers?95
7Product/Service Issues: What Are You Selling?112
8Sales and Promotion Issues: How Do you Sell?126
9Financial Issues: How Are You Doing?144
10Tailoring the Plan171
11Writing and Packaging the Plan: Coming Full Circle180
12Making the Plan Work for You195
Exercises205
Index229

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