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About the Author:
David E. Gumpert is the author of How to Really Start Your Own Business, Burn Your Business Plan!, and Business Plans That Win $$$. He was the small business editor of The Harvard Business Review and a senior editor of Inc. magazine. He lives in Needham, Massachusetts.
Including additional pages for end of chapter exercises, this comprehensive step-by-step workbook allows readers to complete each part of their business plan as they complete each chapter. Readers are given a "behind the scenes" look at the original business plans of success--and not so successful--growth companies.
|1||What Is a Business Plan and Why Should I Write One?||9|
|2||Previewing the Business Plan: The Best Type for You||26|
|3||Preparation Rules: Behind the Scenes with the Experts||44|
|4||Using the Executive Summary as a Guiding Light||54|
|5||Company Strategy: What's Your Identity?||73|
|6||Marketing Issues: Who Are the Buyers?||95|
|7||Product/Service Issues: What Are You Selling?||112|
|8||Sales and Promotion Issues: How Do you Sell?||126|
|9||Financial Issues: How Are You Doing?||144|
|10||Tailoring the Plan||171|
|11||Writing and Packaging the Plan: Coming Full Circle||180|
|12||Making the Plan Work for You||195|