How to Really Create a Successful Business Plan: Step-By-Step Guide / Edition 4

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 90%)
Other sellers (Paperback)
  • All (13) from $1.99   
  • New (1) from $58.77   
  • Used (12) from $1.99   
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any coupons and promotions
Seller since 2008

Feedback rating:



New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.


Ships from: Chicago, IL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Sort by


This guide leads budding entrepreneurs through the process of creating effective and successful business plans. With detailed outlines and examples from thriving companies, new business owners are counseled to identify the strategic purpose for their plan, to determine the kind of plan they want to write, and to put their best ideas on paper. Step-by-step exercises at the end of each section enable entrepreneurs to develop the plan that is tailored to their needs. A financial roadmap breaks down the process for making accurate financial projections, and a follow-up section advises the new business owner on effective plan revision. Included are excerpts from plans of famous business moguls Frank Carney, founder of Pizza Hut, Mo Siegel, founder of Celestial Seasonings, and Ben Cohen, founder of Ben & Jerry's.

About the Author:
David E. Gumpert is the author of How to Really Start Your Own Business, Burn Your Business Plan!, and Business Plans That Win $$$. He was the small business editor of The Harvard Business Review and a senior editor of Inc. magazine. He lives in Needham, Massachusetts.

Including additional pages for end of chapter exercises, this comprehensive step-by-step workbook allows readers to complete each part of their business plan as they complete each chapter. Readers are given a "behind the scenes" look at the original business plans of success--and not so successful--growth companies.

Read More Show Less

Editorial Reviews

Library Journal
Gumpert, a senior editor of Inc. magazine, has prepared a valuable guide ``designed to take the mystery out of business plans and guide executives of smaller growing companies step-by-step toward writing a successful business plan.'' The author describes the business plan as a ``selling document,'' designed to sell the business and its executives to potential backers including investors, bankers, and partners. Gumpert describes the plan's components, using examples, and offers practical advice on its preparation. Of added benefit is the inclusion of examples of business plans from Pizza Hut, Celestial Seasonings, People's Express, Software Publishing, and Ben & Jerry's Ice Cream. This work is an important addition to the literature of entrepreneurship, and its business plans and case studies will also be of interest to college students.-- Lucy Heckman, St. John's Univ. Lib., Jamaica, New York
Read More Show Less

Product Details

  • ISBN-13: 9780970118172
  • Publisher: Independent Publishers Group
  • Publication date: 9/28/2003
  • Edition description: New Edition
  • Edition number: 4
  • Pages: 236
  • Product dimensions: 7.40 (w) x 9.10 (h) x 0.60 (d)

Table of Contents

1 What Is a Business Plan and Why Should I Write One? 9
2 Previewing the Business Plan: The Best Type for You 26
3 Preparation Rules: Behind the Scenes with the Experts 44
4 Using the Executive Summary as a Guiding Light 54
5 Company Strategy: What's Your Identity? 73
6 Marketing Issues: Who Are the Buyers? 95
7 Product/Service Issues: What Are You Selling? 112
8 Sales and Promotion Issues: How Do you Sell? 126
9 Financial Issues: How Are You Doing? 144
10 Tailoring the Plan 171
11 Writing and Packaging the Plan: Coming Full Circle 180
12 Making the Plan Work for You 195
Exercises 205
Index 229
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)