How to Really Create a Successful Business Plan

How to Really Create a Successful Business Plan

by David E. Gumpert
     
 

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Readers are given a "behind the scenes" look at the original business plans of success--and not so successful--growth companies.

Overview

Readers are given a "behind the scenes" look at the original business plans of success--and not so successful--growth companies.

Editorial Reviews

Library Journal
Gumpert, a senior editor of Inc. magazine, has prepared a valuable guide ``designed to take the mystery out of business plans and guide executives of smaller growing companies step-by-step toward writing a successful business plan.'' The author describes the business plan as a ``selling document,'' designed to sell the business and its executives to potential backers including investors, bankers, and partners. Gumpert describes the plan's components, using examples, and offers practical advice on its preparation. Of added benefit is the inclusion of examples of business plans from Pizza Hut, Celestial Seasonings, People's Express, Software Publishing, and Ben & Jerry's Ice Cream. This work is an important addition to the literature of entrepreneurship, and its business plans and case studies will also be of interest to college students.-- Lucy Heckman, St. John's Univ. Lib., Jamaica, New York

Product Details

ISBN-13:
9781880394106
Publisher:
Inc. Publishing
Publication date:
09/02/1994
Edition description:
REVISED
Pages:
212

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