How to Really Create a Successful Business Plan / Edition 3

How to Really Create a Successful Business Plan / Edition 3

by David E. Gumpert
     
 

ISBN-10: 1880394235

ISBN-13: 9781880394236

Pub. Date: 12/28/1996

Publisher: South-Western

This comprehensive step-by-step guide takes you through the critical business planning issues of company strategy: What's your Identity? Marketing issues: Who are the buyers? Product/Service issues: What are you selling? Sales and promotion issues: How do you sell? and financial issues: How are you doing?  See more details below

Overview

This comprehensive step-by-step guide takes you through the critical business planning issues of company strategy: What's your Identity? Marketing issues: Who are the buyers? Product/Service issues: What are you selling? Sales and promotion issues: How do you sell? and financial issues: How are you doing?

Product Details

ISBN-13:
9781880394236
Publisher:
South-Western
Publication date:
12/28/1996
Edition description:
REVISED
Pages:
250
Product dimensions:
8.36(w) x 10.95(h) x 0.75(d)

Table of Contents

Acknowledgments
Introduction
1What Is a Business Plan and Why Should I Write One?9
2Previewing the Business Plan: The Best Type for You26
3Preparation Rules: Behind the Scenes with the Experts44
4Using the Executive Summary as a Guiding Light54
5Company Strategy: What's Your Identity?73
6Marketing Issues: Who Are the Buyers?95
7Product/Service Issues: What Are You Selling?112
8Sales and Promotion Issues: How Do you Sell?126
9Financial Issues: How Are You Doing?144
10Tailoring the Plan171
11Writing and Packaging the Plan: Coming Full Circle180
12Making the Plan Work for You195
Exercises205
Index229

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >