How to Really Start Your Own Business / Edition 4

How to Really Start Your Own Business / Edition 4

by David E. Gumpert
     
 

For the estimated 16 million Americans attempting to start businesses, this book serves as an essential launching pad by leading them step-by-step through the start-up process. Addressed are issues such as generating viable launch ideas, locating sources of financing, attracting the best employees on a start-up budget, and improving chances for meeting cash flow… See more details below

Overview

For the estimated 16 million Americans attempting to start businesses, this book serves as an essential launching pad by leading them step-by-step through the start-up process. Addressed are issues such as generating viable launch ideas, locating sources of financing, attracting the best employees on a start-up budget, and improving chances for meeting cash flow projections. Founders of such successful companies as Crate & Barrel, Pizza Hut, and Celestial Seasonings offer real-life guidance and encourage continual assessment of one's readiness to start a business. Included are engaging exercises at the <%END%> of each chapter for determining one's preparedness for moving to the next chapter and, thus, the next level of entrepreneurship. Rather than get-rich-quick strategies, these steps result in a well-reasoned and practical approach to business start-ups and emphasize that launching a business is challenging work that requires careful self-examination, commitment, and close attention to details.

Author Biography: David E. Gumpert is the author of How to Really Create a Successful Business Plan and the coauthor of Business Plans That Win $$$. He is the former small business editor of Harvard Business Review and an entrepreneur whose Internet direct marketing company was acquired by a publicly held company in 1999. He lives in Needham, Massachusetts.

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Product Details

ISBN-13:
9780970118165
Publisher:
Lauson Publishing Company
Publication date:
03/01/2003
Edition description:
FOURTH
Pages:
238
Product dimensions:
7.36(w) x 9.40(h) x 0.55(d)

Table of Contents

Prefaceviii
Acknowledgmentsx
Introduction: Reality Therapy for Entrepreneurs3
1The New World of Start-Up Businesses11
Exercise: Individual Assessment17
2The Idea18
Exercise IIdea Crunching38
Exercise IIFollow-up Assessment40
3Testing the Idea41
Special Topic 1Free Government Assistance48
Special Topic 2The Great Equalizer57
Exercise IData Sources61
Exercise IIUsing Your Research62
Exercise IIIPricing62
4Protecting the Idea63
Special Topic 1Intellectual Property Terminology72
Special Topic 2Government Sources of Protection83
Exercise IA Review86
Exercise IIAn Intellectual Property Self-Assessment87
5The Right People88
Special Topic 1The Contract Employee Trap95
Special Topic 2Tangible vs. Intangible Benefits98
Exercise IPersonal Assessment110
Exercise IISalaries111
Exercise IIIOutside Advisers113
6Structuring the Business114
Exercise IAssessing Competitors128
Exercise IIOrganizing Your Business129
7Your Cash Flow131
Special Topic 1Cash-Flow Terminology134
Table 1Standard Cash-Flow Statement137
Table 2Starting Out139
Table 3Determining Start-up Cash-Flow Needs141
Table 4Start-up Cash on Hand143
Table 5Starting Bigger147
Table 6Cutting Expenses148
Table 7Speeding Collections150
Exercise ICash-Flow Projection153
Exercise IIQuiz153
8Finding The Money156
Special Topic 1Where Inc. 500 Companies Received Financing161
Special Topic 2A Glance at the Financing Sources174
Exercise IAssessing Your Resources178
Exercise IIAnalyzing Your Best Sources179
9The Best Business Plan for You180
Special Topic 1Sample Table of Contents189
Special Topic 2Sample Income Statement195
Special Topic 3Sample Balance Sheet197
Exercise ISetting Up Your Business Plan202
Exercise IITesting Your Knowledge203
10Starting Out on the Right Foot204
Exercise: A Strong Start220
11Looking Ahead222
Exercise: Start-up Word Scramble229
Index231

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