How to Really Start Your Own Business / Edition 2

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More About This Textbook


For the estimated 16 million Americans attempting to start businesses, this book serves as an essential launching pad by leading them step-by-step through the start-up process. Addressed are issues such as generating viable launch ideas, locating sources of financing, attracting the best employees on a start-up budget, and improving chances for meeting cash flow projections. Founders of such successful companies as Crate & Barrel, Pizza Hut, and Celestial Seasonings offer real-life guidance and encourage continual assessment of one's readiness to start a business. Included are engaging exercises at the <%END%> of each chapter for determining one's preparedness for moving to the next chapter and, thus, the next level of entrepreneurship. Rather than get-rich-quick strategies, these steps result in a well-reasoned and practical approach to business start-ups and emphasize that launching a business is challenging work that requires careful self-examination, commitment, and close attention to details.

Author Biography: David E. Gumpert is the author of How to Really Create a Successful Business Plan and the coauthor of Business Plans That Win $$$. He is the former small business editor of Harvard Business Review and an entrepreneur whose Internet direct marketing company was acquired by a publicly held company in 1999. He lives in Needham, Massachusetts.

Author Gumpert provides new information on the growing importance of technology and information management, changes in the S corp/C decision, and other trends likely to affect new businesses such as globalization. Expert advice is given by veterans such as Gordon Segal of Crate & Barrel, Frank Carney of Pizza Hut, and David Leiderman of David's Cookies.

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Product Details

  • ISBN-13: 9781880394137
  • Publisher: Inc. Publishing
  • Publication date: 8/15/1994
  • Edition description: REVISED
  • Edition number: 2
  • Pages: 238

Table of Contents

Preface viii
Acknowledgments x
Introduction: Reality Therapy for Entrepreneurs 3
1 The New World of Start-Up Businesses 11
Exercise: Individual Assessment 17
2 The Idea 18
Exercise I Idea Crunching 38
Exercise II Follow-up Assessment 40
3 Testing the Idea 41
Special Topic 1 Free Government Assistance 48
Special Topic 2 The Great Equalizer 57
Exercise I Data Sources 61
Exercise II Using Your Research 62
Exercise III Pricing 62
4 Protecting the Idea 63
Special Topic 1 Intellectual Property Terminology 72
Special Topic 2 Government Sources of Protection 83
Exercise I A Review 86
Exercise II An Intellectual Property Self-Assessment 87
5 The Right People 88
Special Topic 1 The Contract Employee Trap 95
Special Topic 2 Tangible vs. Intangible Benefits 98
Exercise I Personal Assessment 110
Exercise II Salaries 111
Exercise III Outside Advisers 113
6 Structuring the Business 114
Exercise I Assessing Competitors 128
Exercise II Organizing Your Business 129
7 Your Cash Flow 131
Special Topic 1 Cash-Flow Terminology 134
Table 1 Standard Cash-Flow Statement 137
Table 2 Starting Out 139
Table 3 Determining Start-up Cash-Flow Needs 141
Table 4 Start-up Cash on Hand 143
Table 5 Starting Bigger 147
Table 6 Cutting Expenses 148
Table 7 Speeding Collections 150
Exercise I Cash-Flow Projection 153
Exercise II Quiz 153
8 Finding The Money 156
Special Topic 1 Where Inc. 500 Companies Received Financing 161
Special Topic 2 A Glance at the Financing Sources 174
Exercise I Assessing Your Resources 178
Exercise II Analyzing Your Best Sources 179
9 The Best Business Plan for You 180
Special Topic 1 Sample Table of Contents 189
Special Topic 2 Sample Income Statement 195
Special Topic 3 Sample Balance Sheet 197
Exercise I Setting Up Your Business Plan 202
Exercise II Testing Your Knowledge 203
10 Starting Out on the Right Foot 204
Exercise: A Strong Start 220
11 Looking Ahead 222
Exercise: Start-up Word Scramble 229
Index 231
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