The essential resource for building a global community of customers.
How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited ...
The essential resource for building a global community of customers.
How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.
Product Details
ISBN-13: 9781101163375
Publisher: Penguin Group (USA)
Publication date: 9/2/2008
Sold by: Penguin Group
Format: eBook
Pages: 240
File size: 629 KB
Items ship to U.S, APO/FPO and U.S. Protectorate addresses.
Meet the Author
Lena Claxton and Alison Woo are principals of NewMediaMavens.com, a company that offers coaching, seminars, and solutions for small business owners.
Table of Contents
Foreword Sandra Yancey xv
Setting the Stage for New Media Success
What Can New Media Do for Your Business? 3
It's about Time 6
It's about What You Say and How You Say It 7
It's about Creating Community 8
Finding Your Target Audience 11
How to Find Your Target Audience 11
Creating Your Marketing Message 15
Getting Your Message Across ... With a Website
Website Essentials 21
Technology Essentials 22
Core Essentials 27
Create Compelling Content 30
How to Say It on the Five Standard Pages of a Website 36
Telling Your Audience about Your Website 52
The Power of Free 52
Promoting Your Website 54
How to Say It on Your Website 63
How Not to Say It on Your Website 64
Getting Your Message Across ... With an E-zine
E-zine Essentials 69
Creating Symmetry among Your New Media Products 71
How to Say It in the Basic Elements of an E-zine 73
Selecting Themes 81
Technology Essentials 84
Core Essentials 87
Creating CompellingContent 89
Additional E-zine Elements 90
Telling Your Audience about Your E-zine 98
Who Is Going to Read Your E-zine? 98
Promoting Your E-zine 101
How to Say It with E-zines 103
How Not to Say It with E-zines 105
Getting Your Message Across ... With a Blog
Blog Essentials 109
If You Build It They Will Come 112
Creating Symmetry among Your New Media Products 114
Technology Essentials 118
Core Essentials 121
Creating Compelling Content 122
Telling Your Audience about Your Blog 132
Make Use of Blog-Distribution Tools 132
Gain Exposure with Your Blog 138
How to Say It with Your Blog 144
How Not to Say It with Your Blog 145
Getting Your Message Across ... With a Podcast
Podcasting Essentials 149
Creating Symmetry among Your New Media Products 152
Technology Essentials 155
Core Essentials 159
Creating Compelling Content 161
Telling Your Audience about Your Podcasts 170
Podcast-Distribution Tools 170
Gain Exposure with Your Podcast 170
How to Say It with Your Podcasts 172
How Not to Say It with Your Podcasts 173
Putting It All Together
Getting the Word Out about Your Business 177
Search Engines 178
Viral Marketing 180
Social Media 187
Getting the Word Out Some More 196
Finding the Time to Do It All 202
Ultimate New Media Blueprint 203
Making the Time for New Media 204
A New Revolution in Small Business Marketing 205
Endnotes 209
Copyrights and Permissions 213
Index 215
Overview
The essential resource for building a global community of customers.How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited ...