How to Say It Online: Everything You Need to Know to Master the New Language of Cyberspace

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A real-world guide to effective communication in cyberspace.

Once the domain of technogeeks, online communication now encompasses the everyday interactions of people in every walk of life. It is fast becoming the language of commerce, work, education, friendship, family, romance, and everyday conversation. However, electronic parlance depends on specific protocols, use of symbols, and implied meaning--often between people who know little or ...

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Overview

A real-world guide to effective communication in cyberspace.

Once the domain of technogeeks, online communication now encompasses the everyday interactions of people in every walk of life. It is fast becoming the language of commerce, work, education, friendship, family, romance, and everyday conversation. However, electronic parlance depends on specific protocols, use of symbols, and implied meaning--often between people who know little or nothing about each other.

Joining Prentice Hall Press's How to Say It series which has over a million and a half copies in print, How to Say it Online is a comprehensive and encouraging resource for anyone eager to become an articulate and confident cyber-communicator. Kim Baker and Sunny Baker, experts in online communication with over 20 years experience, cover all the essentials for every cyber-situation, from business e-memos to online meetings with clients, from chat rooms to the virtual dating scene.

Timely, authoritative, and touched with humor, How to Say it Online has the nuts-and-bolts guidelines and insider savvy to transform the online "newbie" into a great e-communicator.

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Editorial Reviews

From Barnes & Noble
Emails are all too often curt-sounding, full of errors, and unintentionally offensive. Solidly based in "netiquette," this book gives simple guidelines for clear communications online.
Library Journal
Virtual travelers, take note: here is a guide that will help you verse yourself in the language and customs of myriad web communities. Complete with charts of frequently used online acronyms and emoticons, this is tailored for newbies trying to phrase business e-mails, assemble an online business kit, interpret instant message-speak, or spark an online romance. Public libraries should purchase for older patrons looking to discover the web as well as those wishing to improve their cyber-communication skills. Copyright 2001 Cahners Business Information.
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Product Details

  • ISBN-13: 9780735201644
  • Publisher: Prentice Hall Press
  • Publication date: 9/1/2001
  • Series: How to Say It Series
  • Pages: 352
  • Product dimensions: 7.12 (w) x 9.20 (h) x 0.74 (d)

Table of Contents

Introduction: How You Say It Online Is More Important than What You Say iii
The Basics of Communicating Online
Chapter 1 How Good Are You at Online Communication? 1
Self-Test: Gauging Your Online Communications Effectiveness 2
Chapter 2 Getting Started with Basic Email 7
Communications Software Basics 8
Your Online Address 11
The Alias 14
Email Network Services 15
The Email Message and How It Looks 16
Standard Email Messages 18
Formal Messages 19
Returned Mail 21
Writing Your First Online Message: The Basics 22
The First Six Steps of Writing an Email 29
Some Other Suggestions 31
Chapter 3 Writing Email with Style 33
The Importance of Context 34
Make the Subject Line Clear 35
Responses to Other Email Messages 36
Urgent Messages 37
Requests for Action 37
Information Only Messages 37
Write for Your Audience 38
Know Your Recipient 39
Using Punctuation for Intonation 40
Using Emoticons to Tell Your Story 42
Using Online Acronyms 44
Muttering or Speaking "Quietly" Online 45
Pause Equivalents 46
Creative Punctuation 47
Quoting Documents 48
Change Pronouns for Clarity 49
Nonstandard English 50
Words into Type 51
Formatting Issues 51
Understanding Status Cues from People You Don't Know 58
Chapter 4 Email Tools, Techniques, and Words 65
Choosing Your Recipients 65
Managing Incoming Email, Spam, and Other Comm 68
Forwarding Messages 70
Aliases 71
Writing an Autoresponder Message 72
Keeping Mail 74
The Dangers of Proofing 74
Email Words and How You're Perceived 75
Six Easy Techniques for Improving Text-Only Communication 78
Chapter 5 The Basics of Chat, Mailing Lists, and Bulletin Boards 83
Getting Started with Chat 83
Chat Clients and Programs 84
From Text to Video Chat 84
Anonymity on the Chat Circuit 86
Where Are the Chat Rooms? 88
Taking It Offline 90
Know the Lingo 91
The Chat Frustrations in a Public Room 92
Instant Messaging 93
The Chat Words You'll Want to Use 96
Mailing Lists 96
Bulletin Boards and Newsgroups 99
Chapter 6 Netiquette Guidelines 101
Rules of the Road for the Information Superhighway 101
Putting Yourself Across Online
Chapter 7 Putting Yourself Across on the Job 109
Self-Test: Your Online Communications Ability at Work 109
The Secrets of Communicating with the Electronically Challenged 117
Assembling the Perfect Work-Related Email Messages in Five Easy Steps 119
Emailing Your Boss 121
Emailing Peers 130
Emailing Subordinates 135
The Email Workshop 137
Communication Styles for Every Need 139
Dealing with "Flame" Email at Work 146
Dealing with "Flame" Chat in a Work Environment 150
Job Offerings Online 152
Chapter 8 Putting Yourself Across to Friends and Family 159
Self-Test: Your Ability to Communicate Online with Friends and Family 160
The Electronic Network 164
Building Your Network 164
Finding Lost People by Using the Net 165
More on the Search Tools 166
Assembling Email Messages for Family and Friends 167
The Broadcast Email Message 174
Chapter 9 Putting Yourself Across Romantically 177
Self-Test: Your Online Skills at Romance 177
Is Online Romance for You? 184
Keeping the Computer out of the Relationship 185
The Two Phases of Online Chatroom Courtship 186
Other Online Hot Spots 190
The Web: A Fine Place for a Rendezvous 191
Writing Your Own Personals Ad 191
Tips on Writing Ads 192
Where Should You Advertise? 193
How Long Should Your Ad Be? 194
The Photo 196
How to Assemble the Perfectly Romantic Ad 196
A Web Site for More Information 198
Getting More Personal 198
Assembling Your First Romantic Email 199
Remember, Talk Is Cheap 200
Chapter 10 Putting Yourself Across to Clients and Customers 201
A Quiz on Your Online Customer Handling Style 202
Ways to Use Online Services to Promote Your Products 207
Writing Sales Email 209
Placing Ads in E-zines 211
Links to Related Sites 215
Specific Online Customer Communications 216
The Trick to Successful Online Communications and Promotions 218
Chapter 11 Putting Yourself Across in Difficult Situations 219
Quiz: How Well Do You Cope? 219
Words and Phrases for Calming a Bad Situation 226
Confrontational Words and Phrases to Avoid 227
Cooling off Angry Chat 228
Handling Hot, Hot Chat 231
When Someone Leaves the Company 233
Advance Notice of Late Payment 237
Notice of a Product Shipment Delay 238
When a Friend or Family Member Dies 239
Making Up Is Hard to Do 241
Difficult Times and Emotional Topics 242
Chapter 12 How to Say It on Your Web Site 243
What About Producing a Web Page? 244
How to Register Your Web Site to Get Noticed 245
Staying Up-to-Date 246
Advertising on the World Wide Web 247
Keeping Your Customers on Your Web Site 248
Basic Marketing Principles for the Web 249
Appendices 253
Emoticons, Smilies, and Acronyms for Online Communication 255
Online Abbreviations and Acronyms 257
The Ten Commandments for Computer Ethics 260
Index 263
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