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How to Sell Anything on Ebay ... and Make a Fortune! Organizer


Everything you need to start raking in the big bucks on eBay ?today!

Many people see eBay as an amazing money-making opportunity, but don?t know how to take advantage of it. Good news: in as little as one hour, this amazing guide can fill you in on everything you need to know to make a fortune on eBay.

How to Sell Anything on eBay and Make a Fortune Organizer arms you with everything you need to set up and manage a smart, well-organized, ...

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Everything you need to start raking in the big bucks on eBay —today!

Many people see eBay as an amazing money-making opportunity, but don’t know how to take advantage of it. Good news: in as little as one hour, this amazing guide can fill you in on everything you need to know to make a fortune on eBay.

How to Sell Anything on eBay and Make a Fortune Organizer arms you with everything you need to set up and manage a smart, well-organized, successful online selling operation. In addition to concise, A-to-Z coverage of basic to advanced eBay topics, you get a wide variety of worksheets and other powerful working tools—including inventory trackers, sales spreadsheets, profit-figuring formulas and handy checklists—that help you get on track, get organized, and consistently make big profits selling just about anything on eBay. It helps you:

  • Get registered and keep your private information private
  • Master auction formats and item details
  • Determine what’s hot and what’s not
  • Uncover hidden treasures
  • Create irresistible listings for surefire sales
  • Keep track of inventory
  • Set up an auction office and website
  • Steer clear of frauds, fakes, counterfeits and scams
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Product Details

  • ISBN-13: 9780071453189
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 6/30/2005
  • Pages: 204
  • Product dimensions: 8.50 (w) x 10.88 (h) x 0.54 (d)

Meet the Author

Dennis L. Prince is the bestselling authority on eBay. His books include How to Sell Anything on eBay…and Make a Fortune!, Unleashing the Power of eBay, How to Sell Antiques & Collectibles on eBay . . . and Make a Fortune!, and How to Sell Music, Collectibles and Instruments on eBay and Make a Fortune!.

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Table of Contents

Acknowledgments xiii
Introduction xv
What You'll Find in This Book xvi
Forms, Formulas, and Simple Summations xvii
Need More Help? xvii
Chapter 1 A Quick Look at eBay 1
The Philosophy That Makes eBay Work 4
Identifying Your Role in the Auction Space 4
Taming eBay: The Most Useful Sights to See 5
The eBay Search: Find Items Page 8
Finding the Best of "My eBay" 9
Your Member Profile in eBay's Feedback Forum 11
Site Map 13
eBay Add-Ons and Partner Sites to Peruse 14
Chapter 2 Getting Registered to Buy and Sell 17
eBay's User Agreement At-a-Glance 17
Understanding the General Site Rules, Proceedings, and Codes of Conduct 19
Honor Your Bids 19
Honor Your Sales 19
Provide Timely Responses 20
No Unauthorized Use 20
No Unauthorized Items 20
No Manipulation 21
Getting Registered to Bid and Buy 22
Creating Your Seller's Account 25
Maintaining Online Safety, Security, and Privacy 28
Chapter 3 Searching Made Simple 33
The Key Is Keywords 33
You're Off and Searching 34
Planning an Effective Search Approach 37
Using Search Commands to Narrow Results 38
Saving Your Favorite Searches 39
Keeping Track of Your Favorite Sellers 41
Uncovering Hidden Treasures 42
Chapter 4 Understanding Auction Formats 47
Of Form and Format 47
The Traditional Auction 48
The Reserve-Price Auction 49
The Buy-It-Now Auction 50
The Fixed-Price Listing 50
The Dutch Auction 52
The Private or Restricted-Access Auction 53
Chapter 5 Expert Bidding Strategies 57
Important Steps for Bidding and Buying Items on eBay 57
Checklist: Things to Do Before You Bid 58
Understanding eBay's Proxy Bidding System and Maximum-Bid Amounts 59
Bidding by Minimum-Bid Increments 59
Jump Bidding 60
The Penny Principle 61
Snipe Bidding 62
Automated Snipe Bidding 64
Dutch Auction Bidding 66
The Strategy of Not Bidding 66
Chapter 6 Completing the Purchase 71
After the Auction Ends 72
What if Something Goes Wrong? 73
Money Matters 74
Organizing Your Bidding and Buying with My eBay 76
The Key Is to Communicate 78
Chapter 7 Determining What's Hot and What's Not on eBay 83
Starting at the Top: Recognizing and Responding to Trends 83
Tools for Tracking eBay Sales Activity 84
Determining Potential Inventory 87
Investing in eBay Inventory 89
Chapter 8 Listing an Item on eBay 91
Using eBay's "List an Item" Forms 91
Understanding Listing Fees 100
Chapter 9 Quick and Easy Photo Techniques 105
A Picture's Worth a Thousand ... Bucks! 105
Common Ways to Create Images 106
Fast Tips for Better Images 107
Adding Images to Your Listings 108
Image Checklist 110
That's a Wrap! 111
Chapter 10 Establishing Your Sales Policy 113
Determining Your Core Terms and Conditions 114
Making Your Sales Policy Bidder-Friendly 114
Keys to a Clear Policy 115
What to Do When Your Policy Comes Under Fire 116
Chapter 11 Expert Sales Strategies 123
It's the Time, It's the Season 123
Keying in on Good Keywords 126
Applying Strategic Pricing 128
Using Cross-Selling Strategies 129
A Cost-Reducing Strategy 130
Open the Door to Additional Sales 130
Chapter 12 Completing the Sale 135
Setting the Stage for a Smooth Sale 135
Starting the End-of-Auction Communication 136
A Return to My eBay 137
Managing a Difficult Buyer 140
Chapter 13 Managing Multiple Listings 145
The Benefits of Bulk Listings 145
Downloading Turbo Lister 147
Creating Turbo Lister Items 147
Making the Most of Bulk Listing 155
Chapter 14 Organizing Your Inventory 157
Determining Your Inventory Goals and Needs 157
Establishing Sources of Inventory 158
Buying for Resale 160
Keeping Track of Your Inventory 161
Storage Concerns 163
Keeping Your Inventory Current 164
Chapter 15 Shipping Made Simple 169
The Shipping Room 169
Stocking a Shipping Room 171
Organizing a Shipping Room 172
Point of Departure: Which Carrier Should You Choose? 172
Some Timely Packing Tips 173
Services, Services 174
Turning to the Internet to Track Your Shipments 176
Chapter 16 Fighting Fraud 181
Scam 1 Shill Bidding 181
Scam 2 Bid Shielding 182
Scam 3 Falsified Photos and Misleading Descriptions 183
Scam 4 Final Price Manipulation 184
Scam 5 Inflated Shipping and Handling Costs 185
Scam 6 Failure to Ship Merchandise 185
Scam 7 Selling Fakes and Undeclared Reproductions 186
Scam 8 Improper Grading Techniques 187
Scam 9 Phony Loss and Damage Claims 188
Scam 10 Switch and Return 188
Bonus Scam 11 Gone Phishing 189
Keeping Track of Trouble 191
Chapter 17 Setting Up an Auction Office 195
Claiming an Auction Office Space 195
Auction Office Amenities 196
Tools of the Trade 197
Chapter 18 Creating a Simple Web Site 201
What Visitors Should Find on Your Web Site 201
Keeping Your Eye on the Customer 202
Five Common Mistakes to Avoid on Your Web Site 204
An Example of a Simple Web Site 205
Orders Made Easy 209
Getting Help with HTML 213
Chapter 19 Developing a Stellar Online Reputation 217
Represent Your Merchandise, Represent Yourself 217
Earn High Grades with Reliable Grading 218
The Importance of Providing Exceptional Customer Service 220
Getting the High Marks You Deserve 222
Making the Most of Your Stellar Reputation 222
ebay's Feedback Star Glossary 223
Chapter 20 Your Future on eBay 225
What Do You Want from eBay? 225
Seeking an Elusive Artifact 226
Finding a Killer Deal 226
Tapping the Investment Potential 227
Seizing a Sound Business Opportunity 227
Just Browsing? 228
A Part-Time Hobby or a Full-Time Fortune? 229
Index 233
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