How to Sell Anything on Ebay...and Make a Fortune!

Overview

Make a killing on eBay and other online auction sites

With more than 50 million users in 27 countries, eBay allows even the busiest people to make money selling anything and everything. Written by one of the most listened-to experts on online auctioneering, How to Sell Anything on eBay . . . and Make a Fortune! is the consummate guide to becoming a successful online entrepreneur.

Using everyday language, it covers all the bases, from how to set...

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2003 Trade paperback New. Trade paperback (US). Glued binding. 267 p. Contains: Illustrations. Audience: General/trade. Clean, tight copy with no writing. APPEARS NEVER TO HAVE ... BEEN READ! NICE CONDITION FOR A USED BOOK. Read more Show Less

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Overview

Make a killing on eBay and other online auction sites

With more than 50 million users in 27 countries, eBay allows even the busiest people to make money selling anything and everything. Written by one of the most listened-to experts on online auctioneering, How to Sell Anything on eBay . . . and Make a Fortune! is the consummate guide to becoming a successful online entrepreneur.

Using everyday language, it covers all the bases, from how to set up an account to sophisticated strategies for getting the highest bids and the happiest customers. Readers learn the best times of the week, month, and year to sell as well as how to:

  • Phrase auction listings in enticing ways
  • Choose the best categories and pick items that bring the best prices
  • Push profits with sharper digital images
  • Build credibility and positive feedback
  • Set up a storefront website
  • Deal with people who don't pay

Dennis L. Prince is the author of several popular books on online auctioning and numerous articles on the subject that have appeared in Entrepreneur and BottomLine magazines as well as on Auctiva, Collector Online, ZDNet, and Auction Watch, which named him one of the "Top 10 Online Auction Movers and Shakers."

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Product Details

  • ISBN-13: 9780071425483
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 9/28/2003
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 5.98 (w) x 9.10 (h) x 0.74 (d)

Meet the Author

Dennis L. Prince is the author of several popular books on online auctioning and numerous articles on the subject that have appeared in Entrepreneur and BottomLine magazines as well as on Auctiva, Collector Online, ZDNet, and Auction Watch, which named him one of the "Top 10 Online Auction Movers and Shakers."

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Table of Contents

Acknowledgments xiii
Introduction xv
Fortune or Folly?
Your Path to Success in Online Selling
A Promise to You
Our Roadmap, at a Glance
This Book, at Your Service
Embrace Change, Sound Off
Part 1 Getting Started 1
Chapter 1 A Brief History of Auctions, e-Commerce, and eBay 2
Auctions 101
Online Selling: The Early Years
AuctionWeb at eBay
A Fast Lesson on eBay Auction Formats
Growing, Growing ...
Would You Like to Know More?
Chapter 2 Gearing Up: Hardware, Software, and 'Net Results 9
Making Sure Your Computer Is Up to Speed
Making Your Way Through the Software Jungle
Your Internet Connection
Chapter 3 Welcome to eBay 14
Home, Sweet Home
Tapping into the Toolbars
What About the Other Toolbar Selections?
Chapter 4 Getting Registered, Getting Ready, and Getting to Know You 28
eBay Registration Made Easy
Getting Acclimated to the Marketplace
Setting Up Your Seller's Account
About Me Is All About You
Chapter 5 Find It, Bid It, Win It 42
Browsing the Categories
Searches Made Simple
The ABCs of Bidding
Chapter 6 Fighting Fraud 60
The Top 10 Auction Offenses
Misdeeds or Just Misunderstandings?
Additional Protections and Provisions from eBay
Prepare Yourself with a Plan for Action
Knowing When It's Time to Take a Loss
Part 2 The Basics of Selling on eBay 71
Chapter 7 Becoming an Online Auctioneer 72
First Things First: What Will You List?
Using eBay's Single-Item Listing Forms
Before You List Again
Chapter 8 Understanding Online Payment 85
The Fear Factor: Is Online Payment Safe?
The How's and Why's of Online Payment
Who's Who in Online Payment Services?
The Fortune Factor: If You Offer It, They Will Pay (More!)
Chapter 9 Developing a Successful Sales Policy 91
The Rules to the Riches
Summing It All Up
Posting Your Policy
What to Do if Your Policy Comes Under Fire
Chapter 10 Determining the Value of Your Goods 98
The Popularity of eBay
Finding the Right Stuff to Sell
So What's It Worth?
Where Else Can You Turn for Valuation Advice?
What Is It Worth to You?
Chapter 11 Closing the Deal 104
Prompt Action Prompts Buyers to Act
The End-of-Auction e-Mail
Collecting the Money
Transactional Troubles?
The Key Is Communication
Chapter 12 Packing and Shipping Like a Pro 111
Setting Up Your Ship Shop
Tools of the Trade
Sources of Supplies
Packing Protocol
Getting Specific; What Are You Shipping?
Additional Packing Considerations
Little Extras Make a Big Difference
Packing as Customer Service
Chapter 13 Dealing with Difficult Customers 119
Fix the Problem, Not the Blame
Personality Parade--Different Types of Challenging Customers
Share the Ownership
Defuse the Situation
A Word About Leaving Negative Feedback
Rising Above It All
Chapter 14 Satisfaction Guaranteed--Keeping Customers Happy and Coming Back for More 124
Get to Know Your Newbie
Keeping Your Buyers Informed
Dealing with Damaged Goods
Transforming Customers into Repeat Buyers
Customer Satisfaction--Their Words, Not Yours
Chapter 15 Building and Maintaining a Stellar Online Reputation 133
Understanding eBay's Feedback Forum
Buy First to Establish Your Good Reputation
More About You at About Me
Represent Your Merchandise, Represent Yourself
The Art of Feedback at eBay
Part 3 Techniques for Boosting Your Sales 141
Chapter 16 Keys to Better Auction Listings 142
Keys to Using Keywords
So How About an Example?
Writing Better Descriptions
Simple HTML for Spectacular Results
What About eBay's Listing Features?
Chapter 17 Boost Your Sales with Better Photos 152
Imaging Equipment
Setting Up a Simple Photo Studio
Touching Up Your Item Images
Picture Imperfect: Eight Common Imaging Mistakes to Avoid
Is All This Effort Really Worth It?
Chapter 18 Selling Strategies--Tried, True, and Groundbreaking 162
It All Starts with Timing
Using Counters to Chart Your Success
The Power of Persuasive Pricing
Reserve Bids
Salvaging Unsuccessful Auctions
Appealing to Buyers' Senses
Keys to Relisting
Chapter 19 Building and Managing Your Inventory 174
Setting Your Goals Before Stocking Your Shelves
Identifying Sources of Supply
Care and Storage of Your Inventory
Keeping Track of Your Inventory
Reinvesting Wisely
Chapter 20 Buying for Resale 180
The Reseller's Resolve
Casting a Critical Eye on Reinvestment
The Percentages Don't Lie
Finding Lots to Sell
More Insights into Buying on Speculation
Establishing the Proper Flow for Your Merchandise
Chapter 21 Identifying Trends: What's Hot and What's Not 187
Understanding Online Sales Mining
Learning to Anticipate the Next Wave
Follow the Fickle Market
Getting the Jump by Preselling
Chapter 22 The Forbidden Zone: What You Can't Sell at eBay 197
Items eBay Forbids
Who Says These Items Are Forbidden, and Why?
Deals, Steals, and "Gray Market" Goods
The ABCs of Copyright
Your Checklist to Avoid Posting Infringing Items
Doesn't Everyone Infringe Just a Little?
What Is eBay Doing About Copyright Infringement?
The Agencies Who Take Action
The Auction Vigilante
Part 4 Business Specifics 207
Chapter 23 Becoming a Business and Managing High Volume Sales 200
Pastime, Part-Time, or Full-Time?
Bulking Up Your Business with Bulk Listing
Downloading Turbo Lister
Chapter 24 Establishing an Auction Workplace 220
Establish Your Own Auction Office
Allowing for Necessary Office Amenities
Auction Office Tools
Staging Your Auction Items
Establishing a Shipping Station
Organizing Your Supply Room
Chapter 25 Record Keeping--The Best Methods and Tools 226
Keeping Up with Keeping Records
Identifying the Key Data
Establishing a Record-Keeping Plan
Adding Efficiency to the Task
An Important Note About Security
Records That Pay Rewards
Declaring Income and Paying Taxes
Chapter 26 Cutting Costs, Controlling Expenses, and Improving Your Profitability 235
Controlling eBay Fees
Savings Through Simplicity
Timesaving Strategies That Will Save You Money, Too
Chapter 27 Creating Your Own Online Storefront and Presenting Your Business as a Brand 241
Creating an eBay Store
Creating a Store Outside of eBay
Developing Your Brand, Boosting Your Business
Auctions Versus Stores--A New Price War?
Ten Tips for Improving Your Fixed-Price Sales
Chapter 28 Keeping Up with Changes at Online Auctions 253
Mining the eBay Community Boards
Keeping Current with Other Online Sources
The Power of Print
Glossary 257
Index 263
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  • Anonymous

    Posted December 26, 2006

    Must Have Ebay How To Book!

    I loved this book. It is exactly what I've been looking for. I've been an eBay seller for a few years now and this book told me things that I could have used back then. It also provided great encouragement and tips on things that I now use regularly. I tend to buy and sell a variety of things and I learned alot that pertains to different categories. It doesn't matter what you sell, this book is full of great information that you can use.

    Was this review helpful? Yes  No   Report this review
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